{"id":83122,"date":"2026-09-08T07:20:00","date_gmt":"2026-09-07T23:20:00","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=83122"},"modified":"2026-09-08T07:20:00","modified_gmt":"2026-09-07T23:20:00","slug":"singapore-banks-court-younger-customers-as-more-millennials-climb-wealth-ladder","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=83122","title":{"rendered":"Singapore banks court younger customers as more millennials climb wealth ladder"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p data-testid=\"article-description\">Banks report younger customers are investing sooner, with more progressing into affluent wealth tiers<\/p>\n<div data-testid=\"article-body-container\">\n<p class=\"whitespace-pre-wrap break-words mb-4 md:mb-6\" data-testid=\"article-paragraph-component\">[SINGAPORE] More younger customers are moving up the wealth ladder as they start investing sooner, prompting Singapore banks to court them earlier in their financial journeys.<\/p>\n<p class=\"whitespace-pre-wrap break-words mb-4 md:mb-6\" data-testid=\"article-paragraph-component\">Greater financial literacy and easier access to investing are driving this shift, with young adults starting financial planning earlier and becoming more deliberate about growing their wealth, banks told <em>The Business Times<\/em>.<\/p>\n<p class=\"whitespace-pre-wrap break-words mb-4 md:mb-6\" data-testid=\"article-paragraph-component\">Jeffrey Tan, general manager, affluent coverage, onshore, wealth and retail banking, Singapore at Standard Chartered Bank, said: \u201cCompared with previous generations, millennials are generally more financially engaged and have greater exposure to investment markets.\u201d<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.businesstimes.com.sg\/companies-markets\/singapore-banks-court-younger-customers-more-climb-wealth-ladder\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banks report younger customers are investing sooner, with more progressing into affluent wealth tiers [SINGAPORE] More younger customers are moving up the wealth ladder as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":83123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-83122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/83122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83122"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/83122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/83123"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}