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It has never been Sony’s style to get out in front of things. That’s in contrast to Xbox, which loves to push a loquacious executive \u2014 whether it’s J Allard, or Peter Moore, or Phil Spencer, or Asha Sharma \u2014 out on stage to strut its stuff, explain its thinking, or sometimes, air its dirty laundry.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n
That’s the Silicon Valley way, but it’s not Sony’s way. Give or take a public mascot like Shuhei Yoshida, the company’s business executives have mostly been pretty, well, businesslike for the past 20 years, ever since the infamous car crash of E3 2006. They don’t project a lot of personality or straight talk. This suits the PlayStation brand, which likes to present itself as cool, inscrutable, and monolithic.<\/p>\n
I’m not sure they can keep it up, though.<\/p>\n
This week, PlayStation broadcast its latest State of Play showcase. I’d describe it as modest, but well balanced. We got big updates for big games, cool indies, a few genuine left-field surprises, a deeper look at a 2027 blockbuster. We got a Lego PlayStation and a Grand Theft Auto 6 <\/em>controller.<\/p>\n