{"id":82736,"date":"2026-09-06T19:55:07","date_gmt":"2026-09-06T11:55:07","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=82736"},"modified":"2026-09-06T19:55:07","modified_gmt":"2026-09-06T11:55:07","slug":"seoul-art-week-2026-sees-galleries-change-tactics-to-woo-buyers-in-a-cooler-market","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=82736","title":{"rendered":"Seoul Art Week 2026 sees galleries change tactics to woo buyers in a cooler market"},"content":{"rendered":"


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Frieze Seoul\u2019s fifth edition opened in a subdued art market, where prolonged uncertainty has made collectors more cautious and galleries more attentive to affordability. Held from September 2 to 5 at the Coex centre in Gangnam, the fair introduced new sections aimed at attracting buyers in a more austere market.<\/p>\n

Patrick Lee, director of Frieze Seoul, said the slowdown in the art market had been protracted, with established collectors taking a more measured approach amid broader macroeconomic uncertainty. He also noted that the influence of younger buyers had often been overstated.<\/p>\n

\u201cThere was a spurt of speculators, crypto investors and the like who generated a lot of activity during the pandemic,\u201d he said. \u201cAnd then they realised they couldn\u2019t sell art like shares in the stock market.\u201d<\/p>\n

Even so, he said, the four-day fair had attracted a curious and engaged new generation of collectors. Galleries, he added, had responded by diversifying their offerings and introducing more accessible entry points.<\/p>\n

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Frieze Seoul director Patrick Lee said this year\u2019s fair attracted a new generation of curious collectors for whom more pieces were affordable. Photo: Enid Tsui<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

The Korea International Art Fair (Kiaf) took place from September 2 to 6 on a different level of the same building as Frieze, with the two events sharing entry passes.<\/p>\n<\/div>\n


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