{"id":81227,"date":"2026-09-01T11:11:11","date_gmt":"2026-09-01T03:11:11","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=81227"},"modified":"2026-09-01T11:11:11","modified_gmt":"2026-09-01T03:11:11","slug":"xbox-ceo-says-making-halo-popular-again-is-a-priority-but-franchise-co-creator-questions-if-its-possible","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=81227","title":{"rendered":"Xbox CEO Says Making Halo Popular Again Is A Priority, But Franchise Co-Creator Questions If It\u2019s Possible"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.gamespot.com\/wp-content\/uploads\/2026\/08\/Halo.jpg?w=300\" \/><\/p>\n<p class=\"wp-block-paragraph\">The Halo franchise remains synonymous with the Xbox brand, but many might agree that it has seen better days. Xbox&#8217;s new CEO, Asha Sharma, has now commented on Halo&#8217;s future, saying in an interview that Halo remains a &#8220;very key franchise&#8221; for Xbox and that Microsoft is taking a long-term view about reviving it.<\/p>\n<p class=\"wp-block-paragraph\">&#8220;The thing that I am learning about great games is that they have a long history and heritage and we can take a long-term view. I am confident that Halo is a very important part of our portfolio. It is a very key franchise. It represents a very key memory structure and way that people want to play,&#8221; she told the BBC. &#8220;I am focused on that. We&#8217;ll have more news to share on Halo going forward.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">The latest entry in the Halo series was this past July&#8217;s Halo: Campaign Evolved, a remaster of the 2001 original game released this year to celebrate the game&#8217;s 25th anniversary. The game, which represented Halo&#8217;s debut on PlayStation, was generally well-received, but apparently had a slow start for sales. <\/p>\n<p class=\"wp-block-paragraph\">Industry analyst Rhys Elliott lamented the slowing sales and diminishing profile of Halo as a franchise in general after the series peaked, in his eyes, with Halo 3 and Halo: Reach years ago.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOne can\u2019t help wondering what could have been if&nbsp;Halo&nbsp;had kept the trajectory it had around&nbsp;Halo 3&nbsp;and&nbsp;Reach. A remake of the game that started it all landing this softly on a new platform makes me pretty sad, as a&nbsp;Halo&nbsp;fan,\u201d he wrote.<\/p>\n<p class=\"wp-block-paragraph\">There are more Halo games in development, including one that\u2019s been described as\u00a0\u201clike Fortnite\u201d\u00a0with regards to its live-service approach. Remakes of Halo 2 and Halo 3 are said to be in the works as well.<\/p>\n<p class=\"wp-block-paragraph\">Developer Halo Studios has said\u00a0future Halo games will also be on PlayStation, but those comments came before Sharma became Xbox CEO and\u00a0pledged to release more exclusive games for Xbox.<\/p>\n<h2 id=\"h-halo-co-creator-on-how-to-make-a-great-halo-again\" class=\"wp-block-heading\">Halo co-creator on how to &#8220;make a great Halo again&#8221;<\/h2>\n<p class=\"wp-block-paragraph\">Halo&#8217;s co-creator and the designer of Master Chief, Marcus Lehto, said online recently that a &#8220;big concern&#8221; he foresees about reviving Halo is how much it might cost. He said Microsoft making a &#8220;fully featured Halo&#8221; game would likely cost between $600 million-$800 million, and take four or more years to make. Lehto, who hasn&#8217;t worked on Halo in a long time, said he does not anticipate Microsoft spending that much or taking that much time.<\/p>\n<p class=\"wp-block-paragraph\">In another post, Lehto said a large corporation like Microsoft is a &#8220;terribly inefficient machine.&#8221; He added that a &#8220;smaller indie team driven by seasoned devs, filled with a good mix of newer hungry talent as well, and minimal management layers is probably the only viable way to make a great Halo again.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">Finally, Lehto revealed that Halo 3&#8217;s budget was about $40 million for development, with as much as $30 million spent on marketing. He said Halo: Reach, meanwhile, cost about $120 million, though he did not clarify if this was inclusive of both development and marketing expenses.<\/p>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.gamespot.com\/articles\/xbox-ceo-says-making-halo-popular-again-is-a-priority-but-franchise-co-creator-questions-if-its-possible\/\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Halo franchise remains synonymous with the Xbox brand, but many might agree that it has seen better days. Xbox&#8217;s new CEO, Asha Sharma, has&#8230;<\/p>\n","protected":false},"author":1,"featured_media":81228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[5668,3330,2800,2796,2245,4263,22260,922,162],"class_list":["post-81227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-ceo","tag-cocreator","tag-franchise","tag-halo","tag-making","tag-popular","tag-priority","tag-questions","tag-xbox","wpcat-32-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/81227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81227"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/81227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/81228"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}