{"id":7964,"date":"2025-11-01T00:14:41","date_gmt":"2025-10-31T16:14:41","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=7964"},"modified":"2025-11-01T00:14:41","modified_gmt":"2025-10-31T16:14:41","slug":"malatang-mixue-and-the-taste-of-a-changing-singapore","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=7964","title":{"rendered":"Malatang, Mixue, and the Taste of a Changing Singapore"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<h5 class=\"wp-block-heading\" id=\"h-top-image-isaiah-chua-rice-file-photo\">Top image: Isaiah Chua \/ RICE file photo<\/h5>\n<p>In the past few years, Singapore has seen a mushrooming of Chinese-owned businesses\u2014restaurants and retail outlets that seem to appear overnight.\u00a0<\/p>\n<p>When Chinese coffee chain Luckin Coffee entered Singapore in 2023, for example, it opened <a href=\"http:\/\/www.businesstimes.com.sg\/international\/global\/new-chinese-fb-wave-hits-singapore-and-rest-south-east-asia\" target=\"_blank\" rel=\"noreferrer noopener\">32 self-operated stores here within its first year<\/a>.<\/p>\n<p>Collectively, the number of Chinese F&amp;B outlets in Singapore <a href=\"https:\/\/marketresearchsingapore.com\/insights\/articles\/fast-rising-singapore-chinese-f-b-influx-fuels-outlets?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">has more than doubled within the past year<\/a>, surging past 400 outlets across the island.<\/p>\n<p>\u201cWhen the Chinese economy took off, Singapore was a natural market because of cultural similarities,\u201d a Chinese-born Singaporean citizen tells RICE.<\/p>\n<p>Many of these are run by migrants from mainland China who have made Singapore their new home, drawn by its safety, prosperity, and a cultural environment that feels comfortingly familiar thanks to the predominant ethnic Chinese population.<\/p>\n<p>Amid these pressures and mass closures, retail and food outlets with robust investment and centralised operations tend to thrive.<\/p>\n<p>Many, such as Chagee and Zhang Liang Malatang, are international chains that offer familiarity to Chinese migrants. A <a href=\"https:\/\/www.un.org\/development\/desa\/pd\/content\/international-migrant-stock\" target=\"_blank\" rel=\"noreferrer noopener\">recent study<\/a> notes that at least half a million Chinese nationals now reside in Singapore, and have also found favour with local palates.<\/p>\n<p>Over time, foods and flavours that were once unfamiliar a decade ago are becoming part of Singapore\u2019s culinary fabric. These days, the numbing spice of Sichuan mala, the sizzle of Chongqing grilled fish, and the sour tang of Yunnan mixian are fixtures in our heartlands. <\/p>\n<p>For some, it\u2019s exciting\u2014a fresh mix of flavours to explore. Yet as these chains sprout up faster than we can keep track, others can\u2019t shake the sense that something familiar is fading from view.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Mixue, Luckin, Scarlett: Too Fast, Too Many, Too Soon? | Singapore, Unfiltered\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/spg3wZ8Uwv8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-the-cultural-disconnect\">The Cultural Disconnect<\/h2>\n<p>While change isn\u2019t inherently bad, it comes with a sense of disconnection.<\/p>\n<p>Seniors like my mother, who delights in speaking Teochew, Hokkien, or Malay with business owners in the neighbourhood, lament that faceless, generic brands have replaced the familiar faces of their communities.<\/p>\n<p>Our hawker culture, already burdened by rising operating costs and ageing stallholders, struggles to renew itself. In the future, traditional Singaporean cuisine might be found less in commercial spaces and more in the kitchens of <a href=\"https:\/\/www.ricemedia.co\/search-for-authenticity-singapore-home-businesses\/\" target=\"_blank\" rel=\"noopener\">home-based businesses<\/a>.<\/p>\n<p>Competing against global franchises and foreign-backed businesses, local eateries now fight for survival amidst a <a href=\"https:\/\/www.channelnewsasia.com\/today\/big-read\/food-beverage-companies-expand-overseas-5375261\" target=\"_blank\" rel=\"noopener\">brutal market<\/a>. The <a href=\"http:\/\/www.nhb.gov.sg\/what-we-do\/our-work\/sector-development\/sg-heritage-business-scheme\" target=\"_blank\" rel=\"noopener\">SG Heritage Business Scheme<\/a>, launched by the National Heritage Board in March 2025, is one effort to stem this tide\u2014to preserve and modernise the local enterprises that once gave our neighbourhoods their soul. Of over 80 applicants, only 42 were recognised in October 2025.<\/p>\n<p>Despite these measures, the sentiments on the ground tell a different story\u2014one of diminishing diversity.<\/p>\n<p>\u201cAs a Singapore-bred Chinese, I love my Malay and Indian food,\u201d one interviewee divulges.<\/p>\n<p>\u201cIt would be such a pity if, [due to the] influx of Chinese businesses into Singapore, the unique culture and heritage we have is washed out.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/photo_2025-10-31_13-42-49bbb-1024x766.jpg\" alt=\"\" class=\"wp-image-82916\" srcset=\"https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/photo_2025-10-31_13-42-49bbb-1024x766.jpg 1024w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/photo_2025-10-31_13-42-49bbb-300x224.jpg 300w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/photo_2025-10-31_13-42-49bbb-768x575.jpg 768w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/photo_2025-10-31_13-42-49bbb-450x337.jpg 450w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/photo_2025-10-31_13-42-49bbb.jpg 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Image: Andre Frois \/ RICE file photo<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-unintentional-exclusion\">Unintentional Exclusion<\/h2>\n<p>Singapore has long prided itself on being a harmonious tapestry of languages and cultures. Yet for many, it feels that the tapestry is beginning to fray.\u00a0<\/p>\n<p>Increasingly, locals find themselves feeling out of place in their own country\u2014unmoored not by outright hostility, but by unintentional, subtle exclusion.<\/p>\n<p>In some restaurants, menus are written only in Mandarin, and orders are taken the same way, leaving even Chinese Singaporeans who don\u2019t speak it feeling out of place.<\/p>\n<p>For something as simple as ordering a meal, one now feels the subtle pressure to assimilate to a new, seemingly dominant norm. The message, though unspoken, lingers: learn Mandarin, or be left out. An interviewee puts it best:<\/p>\n<figure class=\"wp-block-pullquote\">\n<blockquote>\n<p>\u201cSince I was young, people have told me that my life would be easier if I just learned Chinese. But I don\u2019t think I should have to learn Chinese just to order a meal.\u201d<\/p>\n<\/blockquote>\n<\/figure>\n<p>The tension runs deeper when these new establishments unintentionally displace long-time eateries that once catered to a variety of communities, including those with <a href=\"https:\/\/www.ricemedia.co\/when-halal-food-and-institutional-obligations-collide\/\" target=\"_blank\" rel=\"noopener\">dietary restrictions<\/a>. And while no one\u2019s obliged to dine at these new establishments, their sheer visibility\u2014and the disappearance of older options\u2014inevitably shifts what feels culturally accessible and familiar.<\/p>\n<p>\u201cIt\u2019s quite hard to find halal food places,\u201d one interviewee offers.\u00a0<\/p>\n<p>\u201cOnce when I was out with my friend, we tried to find halal places but couldn\u2019t\u2014to the point where we had to Google search for the nearest one. And we still had to double check (if the eatery was halal).\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/Ricemedia_250620_Imagebank_7_Anna-Grace-Wang-Cafe-Child-Daily-Family-Food-Happy-Jobs-Mall-Man-Mental-Health-Phone-1024x682.jpg\" alt=\"Chinese F&amp;B Changing Singapore\" class=\"wp-image-82913\" srcset=\"https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/Ricemedia_250620_Imagebank_7_Anna-Grace-Wang-Cafe-Child-Daily-Family-Food-Happy-Jobs-Mall-Man-Mental-Health-Phone-1024x682.jpg 1024w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/Ricemedia_250620_Imagebank_7_Anna-Grace-Wang-Cafe-Child-Daily-Family-Food-Happy-Jobs-Mall-Man-Mental-Health-Phone-300x200.jpg 300w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/Ricemedia_250620_Imagebank_7_Anna-Grace-Wang-Cafe-Child-Daily-Family-Food-Happy-Jobs-Mall-Man-Mental-Health-Phone-768x512.jpg 768w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/Ricemedia_250620_Imagebank_7_Anna-Grace-Wang-Cafe-Child-Daily-Family-Food-Happy-Jobs-Mall-Man-Mental-Health-Phone-450x300.jpg 450w, https:\/\/d3uwoey2rd901c.cloudfront.net\/wp-content\/uploads\/2025\/10\/Ricemedia_250620_Imagebank_7_Anna-Grace-Wang-Cafe-Child-Daily-Family-Food-Happy-Jobs-Mall-Man-Mental-Health-Phone.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">Image: Anna Grace Wang \/ RICE file photo<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-new-flavours-old-rythms\">New Flavours, Old Rythms<\/h2>\n<p>Immigration has always been <a href=\"https:\/\/www.straitstimes.com\/singapore\/immigration-is-essential-and-existential-for-singapores-survival-sm-lee\" target=\"_blank\" rel=\"noreferrer noopener\">Singapore\u2019s lifeblood<\/a>. As new communities take root, how do we build a Singapore that makes space for everyone?<\/p>\n<p>Coexistence need not erase what came before. As Singapore changes, the real test is whether we can share our spaces without losing the places that make us feel at home.<\/p>\n<p>As <a href=\"https:\/\/www.channelnewsasia.com\/singapore\/singapore-should-help-immigrants-foreign-workers-adapt-countrys-social-norms-sm-lee-4852046\" target=\"_blank\" rel=\"noreferrer noopener\">Senior Minister Lee Hsien Loong<\/a> puts it, the goal isn\u2019t to shut people out, but to help them grow roots here. <a href=\"https:\/\/www.ricemedia.co\/life-lessons-on-home-and-being-singaporean-from-my-irish-mum\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integration<\/a> goes both ways: locals make space, newcomers learn the rhythm.<\/p>\n<p>Cultural exchange should not come at the cost of belonging\u2014and to that end, it would be heartening to see new businesses, especially those run by recent arrivals, adapt to become more inclusive and welcoming to all ethnicities, just as our migrant ancestors did.<\/p>\n<p>\u201cSingapore has a unique appeal to both east and west, so there will be transitional and adaptation costs,\u201d the Chinese-born interviewee opines.<\/p>\n<p>\u201cI believe that, eventually, Chinese businesses will become more international and try to become more attractive to people from other backgrounds.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h5 class=\"wp-block-heading\"><strong>If you haven\u2019t already, follow RICE on\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/ricemedia.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/vt.tiktok.com\/ZSe3EUh4G\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TikTok<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"http:\/\/facebook.com\/RiceMedia.co\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>, and\u00a0<\/strong><a href=\"https:\/\/t.me\/RiceMedia\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Telegram<\/strong><\/a><strong>. While you\u2019re at it, subscribe to\u00a0<\/strong><a href=\"https:\/\/7e6644de.sibforms.com\/serve\/MUIFAHWRJmx9Ap3XcZuHF7p5FYMT2yqajXqIYunCuJISg-wpc-sJAAgH_jno2jDlqAXfUw5OtLJqT2STekj2hVNUfcNqPSzbCQzh8HFfUst4bgXPNemqLi2d7j4fZxAW87PKkZ7-r0Z39Gr5c2PyZ19Giij9WIVWOayzL-uyGzo5FzxyJfzgfs2QEHBu8MJlTWRa0Ah_ecQDIs98\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Takeaways<\/strong><\/a><strong>, our weekly newsletter.<\/strong><\/h5>\n<h5 class=\"wp-block-heading\"><strong>If you have a lead for a story, feedback on our work, or just want to say hi, you can also email the writer at\u00a0<\/strong><a href=\"https:\/\/www.ricemedia.co\/malatang-mixue-taste-of-changing-singapore\/mailto:andre@ricemedia.co\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>andre@ricemedia.co<\/strong><\/a><strong>\u00a0or get in touch with us at\u00a0<\/strong><strong>community@ricemedia.co<\/strong><strong>.<\/strong><\/h5>\n<\/p><\/div>\n<p><script>\n\t!function(f,b,e,v,n,t,s)\n\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\tn.queue=[];t=b.createElement(e);t.async=!0;\n\tt.src=v;s=b.getElementsByTagName(e)[0];\n\ts.parentNode.insertBefore(t,s)}(window, document,'script',\n\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\tfbq('init', '1051953171542290');\n\tfbq('track', 'PageView');\n<\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.ricemedia.co\/malatang-mixue-taste-of-changing-singapore\/\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top image: Isaiah Chua \/ RICE file photo In the past few years, Singapore has seen a mushrooming of Chinese-owned businesses\u2014restaurants and retail outlets that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-7964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/7964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7964"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/7964\/revisions"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}