\n<\/p>\n
Sharma also drew on his experience as regional manager of retail performance for Southeast Asia at Tiffany & Co, where he’d developed a deeper appreciation for craftsmanship and cultural storytelling.<\/span><\/p>\n Each shirt begins with the sari itself. Its pallu \u2013 the decorative end and often its most intricate panel \u2013 becomes a focal point, while borders are turned into cuffs, plackets or back yokes. No two shirts are quite alike, and each requires its own discussion around the fabric and embroidery.<\/span><\/p>\n “It becomes a slow and laborious task of love,” Sharma said.<\/span><\/p>\n A single sari typically yields just one or two shirts.<\/span><\/p>\n The team had assumed the subtler, safer designs would be easiest to sell. They were wrong. The loudest, most heavily patterned pieces went first.<\/span><\/p>\n One shirt featured elaborate kantha embroidery from West Bengal depicting scenes of village life. It sold within half an hour, with customers asking for more.<\/span><\/p>\n For Kulkarni, who works full-time in tech consulting, the brand has become a “creative outlet” \u2013 and a crash course in running a clothing business.<\/span><\/p>\n “Since we started, it’s been a lot of learning for us \u2013 how to actually run a clothing brand, how to communicate with stakeholders in India, and navigate the different working styles,” he said.<\/span><\/p>\n As second-generation Singaporeans with strong ties to India, the trio see themselves occupying what Sharma calls a “very unique third-culture-kid space”.<\/span><\/p>\n “We see this as a huge blessing, twice the cultural roots to tap into and build something out of.”<\/span><\/p>\n That dual identity runs through the clothes. Even the tags play with it: “India” is written in English, while “Singapore” appears in Hindi.<\/span><\/p>\n Some pieces borrow their names from familiar Singapore icons.<\/span><\/p>\n There’s the Kaya Toast shirt, named for its colour palette; Majulah, whose geometric patterns reminded the team of the Singapore flag; and Bandung Rose, with rose-and-milk hues in Tussar silk and a hand-embroidered kantha border.<\/span><\/p>\n<\/div>\n Sharma also drew on his experience as regional manager of retail performance for Southeast Asia at Tiffany & Co, where he’d developed a deeper appreciation…<\/p>\n","protected":false},"author":1,"featured_media":79581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--9OyIGjOU--\/c_crop,h_1125,w_2000,x_0,y_124\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2026\/08\/11\/01_the_dori_cover_mod.jpg?itok=leoogGBj","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[28928,28929,21872,22,9521],"class_list":["post-79580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-dori","tag-saris","tag-shirts","tag-singapore","tag-upcycling","wpcat-2-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/79580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79580"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/79580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/79581"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A SINGAPORE, INDIA STORY<\/span><\/h2>\n
\n
\n
Read Full Article At Source <\/a>
\n