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But the intense competition to showcase successful students has also fuelled <\/span>questionable marketing practices<\/span><\/a>.<\/span><\/p>\n India\u2019s Central Consumer Protection Authority (CCPA) has repeatedly penalised coaching firms over misleading advertisements since 2023.<\/span><\/p>\n By December 2025, the regulator said it had issued 57 notices to coaching institutes and imposed nearly 11 million rupees in penalties, while clamping down on misleading ads and claims.<\/span><\/p>\n Shivkanya Deshpande described \u201ctopper poaching\u201d as an open secret in parts of the industry.<\/span><\/p>\n \u201cInstitutes will outright buy the success stories of top rankers, sometimes offering cash, vehicles, or refunding their entire education – just to paste their faces on a billboard, even if the student only ever took a single mock test with them,\u201d she said.<\/span><\/p>\n Other experts said some coaching centres also create \u201cstar batches\u201d by identifying top-performing students early and giving them preferential resources like access to sought-after faculty and additional academic support.<\/span><\/p>\n This can leave other students with less support, experts said, even as their fees help sustain the institutes\u2019 operations.<\/span><\/p>\n For students and their families, the sums involved can be substantial.<\/p>\n Mudassar said tuition in smaller towns like Ahilyanagar, located in Maharashtra state, costs around 200,000 rupees a year, although discounts for top-performing students can bring the price down.<\/p>\n In cities like Kota, some institutes charge between 500,000 and 600,000 rupees annually – a significant financial commitment for middle-class families whose annual household incomes can range from around 500,000 to 1.2 million rupees.<\/p>\n<\/div>\n But the intense competition to showcase successful students has also fuelled questionable marketing practices. India\u2019s Central Consumer Protection Authority (CCPA) has repeatedly penalised coaching firms…<\/p>\n","protected":false},"author":1,"featured_media":78165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-78164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/78164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78164"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/78164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/78165"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}FUTURE OF INDIA\u2019S COACHING CULTURE<\/h2>\n
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