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Burgers are having a moment in mainland China, with budget-conscious diners and smaller households turning the humble sandwich into one of the country\u2019s hottest fast-food battlegrounds, drawing in everyone from global restaurant chains to hotpot operators and coffee brands.<\/p>\n
Yum China\u2019s Pizza Hut Burger Bar format, in which a burger counter operates alongside an existing Pizza Hut restaurant, expanded to more than 200 outlets in six \u200cmonths, the company said in July. It plans to grow to 500 to 600 outlets by the end of 2026, or about 10 per cent of its total Pizza Hut store network.<\/p>\n
The rush into burgers reflects broader shifts in China\u2019s consumption habits. As households get smaller and economic uncertainty keeps spending in check, diners are favouring lower-cost, portable meals that offer convenience without sacrificing value.<\/p>\n
That is turning burgers from a niche Western import, dominated by McDonald\u2019s, KFC and Burger King, into one of the most hotly contested segments of mainland China\u2019s restaurant market as new brands race to cash in.<\/p>\n When you want food that\u2019s clean, quick and something children don\u2019t get bored of, nothing is better than a burger<\/blockquote> Burgers are having a moment in mainland China, with budget-conscious diners and smaller households turning the humble sandwich into one of the country\u2019s hottest fast-food…<\/p>\n","protected":false},"author":1,"featured_media":77244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[7046,7127,6292,11986,3586,9036,3841,6213],"class_list":["post-77243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-burgers","tag-chains","tag-chinas","tag-fastfood","tag-haidilao","tag-hut","tag-pizza","tag-turning","wpcat-33-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/77243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77243"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/77243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/77244"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}In July, hotpot chain Haidilao<\/span> entered the segment with Huanxianbao, or \u201cFresh Burger\u201d, a chain selling burgers, as well as pizza, \u2060pasta and fried chicken. Coffee chain M Stand has also opened burger-focused outlets in some cities.<\/div>\n<\/div>\n
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