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It is ranked 11th in Asia Pacific for branded residential projects.<\/strong><\/p>\n Singapore’s branded residences market remains firmly concentrated at the luxury<\/a> end even as the wider Asia Pacific market diversifies into a broader range of brands and price points, according to Savills’ Branded Residences Asia Pacific 2026 report.<\/p>\n Luxury brands account for 68% of Singapore’s completed branded residential projects and 75% of the pipeline, the report said. This sets Singapore apart from the wider Asia Pacific market, where only 48% of pipeline projects are in the luxury segment, as upper-upscale, upscale and selected midscale brands capture a growing share of development activity.<\/p>\n Singapore ranks 11th in Asia Pacific for branded residential projects, with the market forecast to grow 29% by 2032. Savills said limited supply and exclusivity continued to define the market, with only a handful of schemes delivered over the past two decades.<\/p>\n Globally recognised names including St. Regis, Ritz-Carlton, W and Aman continue to reinforce Singapore’s position as an ultra-prime branded residential market<\/a>.<\/p>\n Otto Twist, Southeast Asia director of international residential sales at Savills Singapore, said Singapore’s scarcity and concentration of luxury brands had reinforced its position at the ultra-prime end of the market.<\/p>\n “Singapore may be a relatively small branded residences market, but its scarcity, concentration of globally recognised luxury brands and limited supply of high-quality branded schemes have reinforced its position at the ultra-prime end of the market,” Twist said.<\/p>\n Twist added the growth story across the rest of Southeast Asia was quite different, with markets such as Vietnam and Thailand seeing a broader expansion of branded residences, particularly in resort destinations.<\/p>\n Across Asia Pacific, the report found pricing power strengthening despite diversification. The average brand premium rose from 23% to 29% over the past year, compared with a global average of 33%.<\/p>\n Vietnam is the region’s fastest-growing branded residential market, with the number of projects forecast to increase by 152% by 2032, whilst resort developments are expected to account for 65% of the Asia Pacific pipeline, up from 50% of completed schemes.<\/p>\n<\/p><\/div>\n It is ranked 11th in Asia Pacific for branded residential projects. Singapore’s branded residences market remains firmly concentrated at the luxury end even as the…<\/p>\n","protected":false},"author":1,"featured_media":77056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-77055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/77055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77055"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/77055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/77056"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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