{"id":76124,"date":"2026-08-13T05:18:35","date_gmt":"2026-08-12T21:18:35","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=76124"},"modified":"2026-08-13T05:18:35","modified_gmt":"2026-08-12T21:18:35","slug":"founder-of-local-accessories-brand-ugly-cried-after-spotting-halimah-yacob-wearing-her-brooch-at-ndp-2026","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=76124","title":{"rendered":"Founder Of Local Accessories Brand \u201cUgly Cried\u201d After Spotting Halimah Yacob Wearing Her Brooch At NDP 2026"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><strong>A National Day wish months in the making<\/strong><\/p>\n<p>The emotional moment was the culmination of a campaign Serena had started more than two months earlier.<\/p>\n<p>In an Instagram post in May, Serena appealed to Singaporeans to help get her Vanda Miss Joaquim brooch to Mdm Halimah in time for National Day.<\/p>\n<p>She had designed the accessory to honour Singapore&#8217;s \u201cpowerful women\u201d \u2014 women who \u201clead, nurture, build, sacrifice, and inspire\u201d.<\/p>\n<p>Her biggest dream was to see Mdm Halimah wear it to the NDP.<\/p>\n<p>\u201cTo me, she represents strength, grace, humility, and leadership with heart; everything I wanted this piece to stand for,\u201d Serena wrote.<\/p>\n<p>In the weeks leading up to NDP, Serena also managed to give the brooch to <a href=\"https:\/\/www.8days.sg\/entertainment\/local\/pm-lawrence-wong-90s-trend-mullet-855731\" rel=\"noopener\" target=\"_blank\">Prime Minister Lawrence Wong<\/a>&#8216;s <a href=\"https:\/\/www.8days.sg\/entertainment\/local\/lawrence-wong-wife-loo-tze-lui-pretty-korean-actress-830511\" rel=\"noopener\" target=\"_blank\">wife, Loo Tze Lui<\/a>.<\/p>\n<p>Still, she had no indication that any of the women would wear one at NDP.<\/p>\n<p>\u201cEveryone I spoke to reassured me that if [Mdm Halimah] doesn\u2019t wear it for NDP she might wear it for some other events. So I really tried not to get my hopes up,\u201d Serena said.<\/p>\n<p>Serena had previously described the anticipation as \u201copening the biggest blind box of my life\u201d, and invited her followers to join her on a live stream to watch NDP and see if they could spot one of the brooches.<\/p>\n<p>Looking back, Serena said the significance of the moment went beyond seeing her product on a prominent figure.<\/p>\n<p>\u201cI think in that moment, it hit me that something I had created with my own hands, inspired by Singapore\u2019s national flower, was being worn by someone inspiring and empowering during our National Day celebrations.\u201d<\/p>\n<p><strong>Fresh interest after NDP<\/strong><\/p>\n<p>The NDP appearance has since sparked fresh interest in the Vanda Miss Joaquim collection, which includes brooches, earrings, kerongsangs and dokohs.<\/p>\n<p>Serena said she spent hours replying to messages and enquiries the day after NDP.<\/p>\n<p>She had initially intended not to restock the collection after the last few pieces sold out just minutes before NDP. But the influx of enquiries following Mdm Halimah&#8217;s appearance changed her mind.<\/p>\n<p>Batik Sayang has since opened limited pre-orders, with Serena hoping to restock about 50 pieces across the collection. Each piece is handmade and can take between one and five hours to complete, depending on the design.<\/p>\n<p>For Serena, however, seeing her creation on Mdm Halimah meant more than renewed interest in her business.<\/p>\n<p>She left her job as a music teacher to start Batik Sayang in 2024, a move she described as \u201cone of the biggest and scariest decisions\u201d she has ever made.<\/p>\n<p>\u201cI had spent years as a music teacher, so walking away from something I knew and was comfortable with to build Batik Sayang from scratch was a huge leap of faith,\u201d she said.<\/p>\n<p>With no background in visual arts, Serena admitted she \u201chad no idea\u201d what she was doing when she left teaching.<\/p>\n<p>\u201cBut I knew I wanted to craft and build something that serves the community,\u201d she said.<\/p>\n<p>Two years on, seeing something she had made with her own hands worn by Mdm Halimah at NDP marked a significant point in that journey.<\/p>\n<p>\u201cIt means I\u2019m moving to a new season in my life,\u201d Serena said.<\/p>\n<p>\u201cI had to let go of the past seasons, but bring forth what I\u2019ve learnt in order to grow even more as a person.\u201d<\/p>\n<\/div>\n<p><script>\n !function(f,b,e,v,n,t,s)\n  { if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n   n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n   if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n   n.queue=[];t=b.createElement(e);t.async=!0;\n   t.src=v;s=b.getElementsByTagName(e)[0];\n   s.parentNode.insertBefore(t,s)}(window, document,'script',\n   'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '686778738188379');\n   fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.8days.sg\/entertainment\/local\/halimah-yacob-wear-local-brooch-ndp-founder-cried-861861\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A National Day wish months in the making The emotional moment was the culmination of a campaign Serena had started more than two months earlier&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":76125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-76124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/76124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76124"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/76124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/76125"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}