{"id":73822,"date":"2026-08-03T09:39:58","date_gmt":"2026-08-03T01:39:58","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=73822"},"modified":"2026-08-03T09:39:58","modified_gmt":"2026-08-03T01:39:58","slug":"the-international-hotel-chains-targeting-chinas-value-driven-travellers","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=73822","title":{"rendered":"The international hotel chains targeting China\u2019s value-driven travellers"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">As a fresh graduate who recently received his first pay cheque after starting his first job in June, Ryan Liu decided to mark the milestone with a weekend getaway. Having recently relocated from Shandong province to Shenzhen, he was looking for a place that offered quality facilities without <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">stretching his budget<\/span>.<\/div>\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">He was surprised to find a Hampton by Hilton hotel, part of Hilton\u2019s upper-midscale portfolio, for about 600 yuan (US$89) a night. The room came with a small balcony overlooking <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">Shenzhen Bay<\/span>, with Hong Kong across the water.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cI didn\u2019t know Hilton could be this affordable,\u201d said the 24-year-old, who had assumed international hotel brands were beyond his budget and had never considered booking one before. After the stay, Liu signed up for Hilton\u2019s membership programme and said he would consider similar hotels in the future for their balance between affordability and quality.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cI know it\u2019s not the flagship brand, but it still carries the Hilton name, so the facilities and interior design are really nice.\u201d<\/p>\n<div class=\"image-inline-container e1a5rv550 css-1llrc1m e1yqhwb40\" data-qa=\"Component-renderMap-StyledDiv\">\n<div class=\"image-inline caption e1fvabeq0 css-19sk4h4 ea9pn0s0\" data-qa=\"Component-Container\">\n<figure class=\"image-inline caption ea9pn0s1 css-d3pq8q e1gf69pb0\" data-qa=\"ArticleImage-ArticleImageContainer\">\n<div data-qa=\"ArticleImage-handleRenderImage-ImageContainer\" class=\"css-bjn8wh e1gf69pb3\"><img decoding=\"async\" alt=\"Guests at Hampton Apartments by Hilton Shenzhen Futian Mangrove Park can enjoy sea views over Shenzhen Bay. Photo: Handout\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/img.i-scmp.com\/cdn-cgi\/image\/fit=contain,width=1024,format=auto\/sites\/default\/files\/d8\/images\/canvas\/2026\/07\/31\/91c0568e-4412-4620-9ff8-f12fe5ca707f_7a0f7eff.jpg\" title=\"Guests at Hampton Apartments by Hilton Shenzhen Futian Mangrove Park can enjoy sea views over Shenzhen Bay. Photo: Handout\"\/><\/div><figcaption data-qa=\"ArticleImage-DescriptionContainer\" class=\"css-1bj5zno e1gf69pb1\">Guests at Hampton Apartments by Hilton Shenzhen Futian Mangrove Park can enjoy sea views over Shenzhen Bay. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">Liu\u2019s experience is part of a broader shift in <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">China\u2019s hospitality market<\/span>, where travellers are increasingly seeking a balance between price and a marquee name. International hotel groups have taken notice, expanding into the midscale and upper-midscale segments while leveraging their brand recognition.<\/div>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/economy\/china-economy\/article\/3362559\/international-hotel-chains-targeting-chinas-value-driven-travellers?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a fresh graduate who recently received his first pay cheque after starting his first job in June, Ryan Liu decided to mark the milestone&#8230;<\/p>\n","protected":false},"author":1,"featured_media":73823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4840],"tags":[7127,6292,1095,1899,8908,3073,27604],"class_list":["post-73822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-globetrotting","tag-chains","tag-chinas","tag-hotel","tag-international","tag-targeting","tag-travellers","tag-valuedriven","wpcat-4840-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/73822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73822"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/73822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/73823"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}