{"id":73569,"date":"2026-08-02T07:15:58","date_gmt":"2026-08-01T23:15:58","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=73569"},"modified":"2026-08-02T07:15:58","modified_gmt":"2026-08-01T23:15:58","slug":"we-were-just-two-kids-how-this-hong-kong-gen-z-pair-started-a-chinese-wine-business","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=73569","title":{"rendered":"\u2018We were just two kids\u2019: how this Hong Kong Gen Z pair started a Chinese wine business"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\"><em data-qa=\"ContentSchemaRender-defaultRenderMapFunctions-Component\" class=\"css-1mniedq ex3nmsa15\">Gen Z\u2019s shift away from traditional office jobs has less to do with wanting to avoid work than with a re-evaluation of risk, reward and lifestyle. Facing an unpredictable economy, this generation is trading corporate ladders for business ownership, building paths to economic independence.<\/em><\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">It was the final day of a 10-day, door-knocking odyssey through the mountain villages of southwestern China when Anson Sik, 25, and Edson Bichon, 27, caught the break that would define their fledgling company.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The pair were in Chuxiong, in the central part of China\u2019s Yunnan province, after spending a week and a half chasing vague WeChat coordinates and half-remembered addresses, looking for garage wineries where natural wines were produced at elevations that left them gasping.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">On that last evening, a producer invited them to a harvest dinner. Around the table sat some of the most seasoned names in China\u2019s wine trade \u2013 people who had been importing the drink for decades.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cWe were telling them about our idea, and they were so excited,\u201d Bichon says. \u201cThey said they had never heard anyone doing wine this way.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cWe were just two kids with no experience. But sometimes that\u2019s exactly what it takes.\u201d<\/p>\n<div class=\"image-inline-container e1a5rv550 css-1llrc1m e1yqhwb40\" data-qa=\"Component-renderMap-StyledDiv\">\n<div class=\"image-inline caption e1fvabeq0 css-19sk4h4 ea9pn0s0\" data-qa=\"Component-Container\">\n<figure class=\"image-inline caption ea9pn0s1 css-1qeofuq e1gf69pb0\" data-qa=\"ArticleImage-ArticleImageContainer\">\n<div data-qa=\"ArticleImage-handleRenderImage-ImageContainer\" class=\"css-bjn8wh e1gf69pb3\"><img decoding=\"async\" alt=\"A selection of wines from Purple Rain. Photo: Jonathan Wong\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/img.i-scmp.com\/cdn-cgi\/image\/fit=contain,width=1024,format=auto\/sites\/default\/files\/d8\/images\/canvas\/2026\/07\/31\/be3cb8cb-accc-4ae9-89f2-b2f488a3fb7b_5d26ef4b.jpg\" title=\"A selection of wines from Purple Rain. Photo: Jonathan Wong\"\/><\/div><figcaption data-qa=\"ArticleImage-DescriptionContainer\" class=\"css-1bj5zno e1gf69pb1\">A selection of wines from Purple Rain. Photo: Jonathan Wong<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/lifestyle\/food-drink\/article\/3362547\/we-were-just-two-kids-how-hong-kong-gen-z-pair-started-chinese-wine-business?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z\u2019s shift away from traditional office jobs has less to do with wanting to avoid work than with a re-evaluation of risk, reward and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":73570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[1107,107,2831,3569,232,5231,3866,2335,7390],"class_list":["post-73569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-business","tag-chinese","tag-gen","tag-hong","tag-kids","tag-kong","tag-pair","tag-started","tag-wine","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/73569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73569"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/73569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/73570"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}