{"id":72582,"date":"2026-07-29T15:21:02","date_gmt":"2026-07-29T07:21:02","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=72582"},"modified":"2026-07-29T15:21:02","modified_gmt":"2026-07-29T07:21:02","slug":"nlb-to-launch-new-multi-year-campaign-to-get-singaporeans-to-read-more","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=72582","title":{"rendered":"NLB to launch new multi-year campaign to get Singaporeans to read more"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>The National Library Board (NLB) will launch ReadSG <span>\u2013<\/span> a five-year national campaign to encourage Singaporeans to make reading a daily habit <span>\u2013<\/span> in September to coincide with the inaugural National Reading Month.\u00a0<\/p>\n<p>With changing reading habits in an increasingly digital world, where people are consuming more short-form content, ReadSG seeks to encourage sustained long-form reading, which NLB says helps build attention and critical thinking skills, support overall mental well-being, and build empathy and social understanding.\u00a0<\/p>\n<p>Among the initiatives is the ReadSG Challenge, which gamifies reading by allowing participants to log their daily book reading sessions through CrowdTaskSG, a government digital platform that rewards users for completing various activities from walking in parks to buying budget meals.\u00a0<\/p>\n<p><span>CrowdTaskSG users earn experience points for completing tasks, allowing them to level up, as well as coins that can be redeemed for cash.<\/span><\/p>\n<p>Another initiative is Read For Good, formerly known as Read for Books, where every 15 minutes spent reading contributes towards charitable causes supporting communities such as kidsREAD or MINDS.<\/p>\n<p>Further details on both initiatives, including how the challenges work, will be announced at the campaign launch.<\/p>\n<p>The campaign will officially launch on Sep 6 at the National Library Building with programmes running from 11am to 6pm. Activities include themed reading spaces, activity booths, a marketplace and a mass reading session, where participants gather to read together. President Tharman Shanmugaratnam will attend as guest of honour and serve as the campaign&#8217;s patron.<\/p>\n<p>NLB will also bring back its Big Book Giveaway on Sep 19 and 20. Last year&#8217;s edition saw about 60,000 pre-loved books given away to the public.<\/p>\n<p>More information on ReadSG and its programmes is available on the campaign&#8217;s official website.<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.channelnewsasia.com\/living\/nlb-readsg-reading-campaign-singapore-2026-6284726\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The National Library Board (NLB) will launch ReadSG \u2013 a five-year national campaign to encourage Singaporeans to make reading a daily habit \u2013 in September&#8230;<\/p>\n","protected":false},"author":1,"featured_media":72583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--xKLu9B-I--\/c_crop,h_466,w_830,x_0,y_93\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2023\/11\/25\/20231121_bk_library_br_6.png?itok=jEWPT9hO","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[5638,713,27371,25288,3144,418],"class_list":["post-72582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-campaign","tag-launch","tag-multiyear","tag-nlb","tag-read","tag-singaporeans","wpcat-2-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/72582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72582"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/72582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/72583"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}