{"id":71672,"date":"2026-07-26T01:31:00","date_gmt":"2026-07-25T17:31:00","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=71672"},"modified":"2026-07-26T01:31:00","modified_gmt":"2026-07-25T17:31:00","slug":"sega-wont-ditch-physical-media-but-says-digital-expansion-is-vital","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=71672","title":{"rendered":"Sega Won\u2019t Ditch Physical Media, But Says Digital Expansion Is Vital"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.gamespot.com\/wp-content\/uploads\/2026\/07\/sg-image.jpg?w=300\" \/><\/p>\n<p class=\"wp-block-paragraph\">No one really loves Sony&#8217;s decision to kill physical PlayStation discs in January 2028, but there is data that backs up the company&#8217;s plan. Sega&#8217;s president understands the choice and the numbers, but he says the company remains committed to producing physical media despite the push to an all-digital future.<\/p>\n<p class=\"wp-block-paragraph\">In a recent interview with Famitsu (that was translated by Eurogamer), Sega president Shuji Utsumi spoke about how the company needs to be &#8220;more digitally conscious and become more global.&#8221; For Sega, &#8220;digitalization&#8221; is an important part of the company&#8217;s business going forward.<\/p>\n<p class=\"wp-block-paragraph\">&#8220;When it comes to titles we call &#8216;full games&#8217; for consoles and PCs, we believe that a digital shift is crucial,&#8221; Utsumi told Famitsu. &#8220;Of course, consoles are important, but the proportion of people who play on PCs is steadily increasing. Even in areas where consoles are not widely available, there are many people who say, &#8216;I can play it on PC.&#8217; In order to cultivate that market, we believe it is important to strengthen our digitalization.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">In admitting that an all-digital future is seemingly inevitable, Utsumi acknowledged that physical media is still a vital aspect of the games industry and something he hopes Sega can balance.<\/p>\n<p class=\"wp-block-paragraph\">&#8220;We were originally a platform provider, and of course, we still value the culture of physical media,&#8221; Utsumi continued. &#8220;Rather than completely abandoning that, we are currently challenging ourselves to shift so that we can think about and act on the important aspects of digital media in parallel.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">This is a somewhat stark contrast to what Ubisoft CEO Yves Guillemot recently said about Sony&#8217;s decision. In a recent VGC interview, Guillemot remarked that the end of PlayStation disc production won&#8217;t &#8220;disturb&#8221; the industry too much.<\/p>\n<p class=\"wp-block-paragraph\">The industry this decision will impact, though, is brick-and-mortar stores. Although GameStop&#8217;s Ryan Cohen isn&#8217;t concerned with the impact of Sony sunsetting physical PlayStation discs, an analyst believes game retail stores are doomed. The decision has riled up hundreds of thousands of people to sign a petition urging Sony to reverse course.<\/p>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.gamespot.com\/articles\/sega-wont-ditch-physical-media-but-says-digital-expansion-is-vital\/\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No one really loves Sony&#8217;s decision to kill physical PlayStation discs in January 2028, but there is data that backs up the company&#8217;s plan. Sega&#8217;s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":71673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[1238,538,6310,20,4810,3803,2990,1437],"class_list":["post-71672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-digital","tag-ditch","tag-expansion","tag-media","tag-physical","tag-sega","tag-vital","tag-wont","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/71672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71672"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/71672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/71673"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}