{"id":70534,"date":"2026-07-21T22:34:59","date_gmt":"2026-07-21T14:34:59","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=70534"},"modified":"2026-07-21T22:34:59","modified_gmt":"2026-07-21T14:34:59","slug":"why-more-choice-is-bad-for-you-and-how-to-streamline-decision-making","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=70534","title":{"rendered":"Why more choice is bad for you and how to streamline decision-making"},"content":{"rendered":"


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Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that with enough options, you will happily find the best of everything.<\/p>\n

But behavioural scientists say the increasing flood of choices \u2013 whether it comes to shopping, social lives or relationships \u2013 is doing the opposite.<\/p>\n

The idea that more choice is better is baked into Western culture, but research shows that having more options can make people anxious, indecisive and, paradoxically, less happy with what they pick. That is according to Barry Schwartz, an emeritus psychology professor at Swarthmore University in the US state of Pennsylvania and author of The Paradox of Choice<\/em>.<\/p>\n

\u201cThere have been hundreds of studies showing that there can be too much of a good thing,\u201d Schwartz says.<\/p>\n

To minimise the mental noise, he says, limit the number of choices you make, and your brain will thank you for it.<\/p>\n

\u2018You\u2019re paralysed\u2019<\/h3>\n

Schwartz offers several examples of cases where more options left people worse off.<\/p>\n<\/div>\n


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