{"id":70198,"date":"2026-07-20T16:19:11","date_gmt":"2026-07-20T08:19:11","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=70198"},"modified":"2026-07-20T16:19:11","modified_gmt":"2026-07-20T08:19:11","slug":"heres-why-san-diego-comic-con-2026-will-see-marvel-hbo-apple-tv-and-more-return","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=70198","title":{"rendered":"Here\u2019s why San Diego Comic-Con 2026 will see Marvel, HBO, Apple TV and more return"},"content":{"rendered":"


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It is hard to keep a good convention down.<\/p>\n

One year after some of Hollywood\u2019s largest studios stayed away from Comic-Con International, they are back in force from July 23. The biggest of them all, Marvel Studios, will return to the 6,500-seat Hall H, as will HBO with its latest superhero show and dozens of other studios with star-studded casts.<\/p>\n

Comic-Con\u2019s line-up since the Covid-19 pandemic<\/span> has been cyclical, with the biggest names staying away one year and then a large push the next year.<\/div>\n
Last year was marked by an era of Hollywood belt-tightening, after some gigantic box office duds and some production moving out of Los Angeles. There were still some big studio bombs this year, such as Supergirl<\/em><\/span>, but the industry seems less likely to ignore a marketing opportunity this time around, says Heidi MacDonald, editor of the comic book news website The Beat.<\/div>\n

Why do studios pay for a Comic-Con panel?<\/h3>\n

MacDonald says large panels have proven they have the ability to cut through the noise of social media and other distractions to create excitement.<\/p>\n<\/div>\n


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It is hard to keep a good convention down. One year after some of Hollywood\u2019s largest studios stayed away from Comic-Con International, they are back…<\/p>\n","protected":false},"author":1,"featured_media":70199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[156,26842,3012,2441,932,2933,2257,3011],"class_list":["post-70198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-apple","tag-comiccon","tag-diego","tag-hbo","tag-heres","tag-marvel","tag-return","tag-san","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/70198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70198"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/70198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/70199"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}