{"id":70127,"date":"2026-07-20T10:09:59","date_gmt":"2026-07-20T02:09:59","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=70127"},"modified":"2026-07-20T10:09:59","modified_gmt":"2026-07-20T02:09:59","slug":"malaysia-aims-for-600000-south-korean-arrivals-in-new-travel-drive","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=70127","title":{"rendered":"Malaysia aims for 600,000 South Korean arrivals in new travel drive"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">As <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">Malaysia<\/span> pushes to welcome 47 million international visitors under this year\u2019s travel campaign, the country is setting its sights on bringing South Korean arrivals back above pre-pandemic levels by promoting authentic local experiences beyond its well-known beach resorts and city attractions.<\/div>\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">\u201c<span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">South Korea<\/span> is one of our priority markets,\u201d Kamilia Hani Abdul Halim, director of Tourism Malaysia Seoul, said in an interview.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Last year, about 558,000 South Koreans visited Malaysia, making it the country\u2019s eighth-largest source market for international visitors. This year, Malaysia hopes to increase that figure to 600,000.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cOur arrivals from South Korea have yet to return to pre-pandemic levels,\u201d Kamilia said. \u201cBefore Covid-19, we welcomed more than 600,000 South Korean visitors, so this is an important milestone for us.\u201d<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The tourism drive forms part of the government\u2019s global Visit Malaysia 2026 campaign, which aims to attract 47 million international visitors despite growing uncertainties affecting the global travel industry.<\/p>\n<div class=\"image-inline-container e1a5rv550 css-1llrc1m e1yqhwb40\" data-qa=\"Component-renderMap-StyledDiv\">\n<div class=\"image-inline caption e1fvabeq0 css-19sk4h4 ea9pn0s0\" data-qa=\"Component-Container\">\n<figure class=\"image-inline caption ea9pn0s1 css-12vv9w2 e1gf69pb0\" data-qa=\"ArticleImage-ArticleImageContainer\">\n<div data-qa=\"ArticleImage-handleRenderImage-ImageContainer\" class=\"css-bjn8wh e1gf69pb3\"><img decoding=\"async\" alt=\"Kamilia Hani Abdul Halim, director of Tourism Malaysia Seoul, speaks during an interview at her office in central Seoul on July 13. Photo: Tourism Malaysia\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/img.i-scmp.com\/cdn-cgi\/image\/fit=contain,width=1024,format=auto\/sites\/default\/files\/d8\/images\/canvas\/2026\/07\/20\/19dbcade-55d8-4ba5-8ef0-cc47379697bd_e5a30358.jpg\" title=\"Kamilia Hani Abdul Halim, director of Tourism Malaysia Seoul, speaks during an interview at her office in central Seoul on July 13. Photo: Tourism Malaysia\"\/><\/div><figcaption data-qa=\"ArticleImage-DescriptionContainer\" class=\"css-1bj5zno e1gf69pb1\">Kamilia Hani Abdul Halim, director of Tourism Malaysia Seoul, speaks during an interview at her office in central Seoul on July 13. Photo: Tourism Malaysia<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">At the heart of the campaign is the theme \u201cSurreal Experiences\u201d \u2013 reflecting a shift in travellers\u2019 expectations following the pandemic.<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/news\/asia\/southeast-asia\/article\/3361140\/malaysia-aims-600000-south-korean-arrivals-new-travel-drive?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Malaysia pushes to welcome 47 million international visitors under this year\u2019s travel campaign, the country is setting its sights on bringing South Korean arrivals&#8230;<\/p>\n","protected":false},"author":1,"featured_media":70128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4840],"tags":[2923,13438,5134,498,4349,5246,151],"class_list":["post-70127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-globetrotting","tag-aims","tag-arrivals","tag-drive","tag-korean","tag-malaysia","tag-south","tag-travel","wpcat-4840-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/70127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70127"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/70127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/70128"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}