{"id":69621,"date":"2026-07-18T06:18:54","date_gmt":"2026-07-17T22:18:54","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=69621"},"modified":"2026-07-18T06:18:54","modified_gmt":"2026-07-17T22:18:54","slug":"willing-to-pay-a-premium-for-functional-drinks-here-are-5-things-you-should-know-first","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=69621","title":{"rendered":"Willing to pay a premium for functional drinks? Here are 5 things you should know first"},"content":{"rendered":"


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As for caffeine, the levels are generally low in functional drinks but can add up when consuming multiple cans.<\/p>\n

Paul Tan, co-founder of beverage start-up Flojo, likened caffeine to a \u201cblunt tool\u201d, masking fatigue instead of providing true energy. Caffeine\u2019s half-life could also affect sleep, \u201cespecially your deep sleep\u201d, he added.<\/p>\n

4. WHY ARE MUSHROOMS BEING ADDED TOO?<\/h2>\n

There is another ingredient that is part of the wellness trend: mushrooms. Increasingly considered a superfood, they are appearing in functional drinks and everything from coffee to hot chocolate.<\/p>\n

Because of their bioactive compounds, lion\u2019s mane and reishi are two of the varieties commonly seen on beverage labels. The way mushrooms are added varies, however: Some drinks use powder, others use extracts. Does the form matter?<\/p>\n

\u201cThe extracts will be way better than the whole food and powdered form,\u201d said Ryan Ong, co-founder of Fogo Fungi mushroom farm. Extraction means the active compounds are \u201cbioavailable and in a concentrated form\u201d, which the body can easily absorb.<\/p>\n<\/div>\n


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As for caffeine, the levels are generally low in functional drinks but can add up when consuming multiple cans. Paul Tan, co-founder of beverage start-up…<\/p>\n","protected":false},"author":1,"featured_media":69622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--BqDnjwAV--\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2026\/07\/17\/picture0.jpg?itok=UH0mGsja","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[874,7401,640,1948],"class_list":["post-69621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-drinks","tag-functional","tag-pay","tag-premium","wpcat-2-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/69621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69621"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/69621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/69622"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}