\n<\/p>\n
The three companies said in a joint media release that the collaboration will focus on three key areas.<\/p>\n
These include consumer engagement by bringing trusted content and experiences closer to commuters, as well as joint advertising solutions through integrated, cross-platform offerings for advertisers.<\/p>\n
It will also look at platform collaborations to explore new opportunities that “leverage the combined strength of all three organisations”.<\/p>\n
The three companies said that the collaboration aims to make everyday journeys more informative, engaging and connected.<\/p>\n
“Commuters can look forward to curated content experiences and trusted news updates that will add vibrancy to transit spaces, enhance daily commute journeys and foster stronger community connections,” they added.<\/p>\n
For advertisers, the partnership will explore integrated solutions spanning Mediacorp\u2019s content ecosystem and Moove Media\u2019s out-of-home transit network.<\/p>\n
“These may include bundled advertising offerings, bespoke cross-platform campaigns and enhanced audience measurement capabilities, enabling brands to engage consumers across screens and spaces with greater relevance and measurable impact,” they added.<\/p>\n<\/div>\n
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