{"id":67041,"date":"2026-07-08T12:13:00","date_gmt":"2026-07-08T04:13:00","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=67041"},"modified":"2026-07-08T12:13:00","modified_gmt":"2026-07-08T04:13:00","slug":"rainy-holidays-ac-exports-thailand-eyes-red-hot-business-from-europe-heatwave","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=67041","title":{"rendered":"Rainy holidays, AC exports: Thailand eyes red-hot business from Europe heatwave"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/07\/08\/93b97dbe-30bd-4c26-adda-e95c6c7ef01d_808919cf.jpg?itok=eOFbkjkD&amp;v=1783480298\" \/><\/p>\n<div id=\"\">\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">As soaring temperatures fuel demand for cooling in Europe, <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">Thailand<\/span> is pitching itself as a source of relief, promoting rainy-season holidays while exporting more air conditioners.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">With tourism and outbound shipments two of the Southeast Asian economy\u2019s biggest drivers, Europe\u2019s heatwaves are creating opportunities on both fronts.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The Tourism Authority of Thailand has launched a campaign encouraging European travellers to swap scorching summer temperatures for the nation\u2019s milder rainy season, luring visitors with discounted hotel rates and fewer crowds.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">And as tourism officials hope Europeans will come to Thailand to escape the heat, the country\u2019s manufacturers are increasingly sending the cooling to them.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Thailand\u2019s exports of air conditioners to Europe jumped 41.3 per cent from a year earlier to US$130.1 million in May, while shipments in the first five months of the year rose 16.5 per cent to US$696.8 million, commerce ministry data shows.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Europe accounted for 18 per cent of Thailand\u2019s air conditioner exports last year, making it the second largest market after the US. France and Germany are among the country\u2019s biggest European buyers. Exports to Germany jumped 37.2 per cent in the January-May period, while shipments to France rose 13.9 per cent.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The surge comes as much of Europe grapples with homes built to retain heat rather than keep it out, leaving households increasingly vulnerable as heatwaves become more frequent. Retailers in Germany have reported shortages of portable air conditioners and electric fans as temperatures climbed well above seasonal norms.<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/news\/asia\/southeast-asia\/article\/3359793\/rainy-holidays-ac-exports-thailand-eyes-red-hot-business-europe-heatwave?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As soaring temperatures fuel demand for cooling in Europe, Thailand is pitching itself as a source of relief, promoting rainy-season holidays while exporting more air&#8230;<\/p>\n","protected":false},"author":1,"featured_media":67042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4840],"tags":[1107,496,4745,5108,25929,5248,4877,26158,1745],"class_list":["post-67041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-globetrotting","tag-business","tag-europe","tag-exports","tag-eyes","tag-heatwave","tag-holidays","tag-rainy","tag-redhot","tag-thailand","wpcat-4840-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/67041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67041"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/67041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/67042"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}