{"id":66679,"date":"2026-07-07T05:13:00","date_gmt":"2026-07-06T21:13:00","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=66679"},"modified":"2026-07-07T05:13:00","modified_gmt":"2026-07-06T21:13:00","slug":"homegrown-snack-business-tiaptiap-finally-has-a-physical-store-in-joo-chiat-with-takeaway-treats","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=66679","title":{"rendered":"Homegrown Snack Business Tiaptiap Finally Has A Physical Store In Joo Chiat With Takeaway Treats"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"content\" data-component=\"annotation\" data-testid=\"annotation_testID\">\n<p>The next time you find yourself in the East queueing for Beach Road Prawn Mee, do yourself a favour and visit Tiaptiap next door as well \u2013 the new snack store that has just opened along the same stretch.<\/p>\n<p>If the name sounds familiar, it&#8217;s because Tiaptiap has been around for six years, starting in 2020 as a home-based online business, selling snacks like pandan chiffon cake and radish yam kueh. This new unit at Joo Chiat will mark its first brick-and-mortar store, which functions\u00a0more like a takeaway kiosk, with just a few indoor and outdoor seats.\u00a0<\/p>\n<p>The homegrown brand is run by mother-and-daughter duo Sophia Yeow and Nicole Lian. Some might recognise Sophia as\u00a0one of the contestants on Season 2 of\u00a0<em>MasterChef Singapore, <\/em>but\u00a0the 55-year-old also runs her own <a href=\"https:\/\/www.timeout.com\/singapore\/restaurants\/the-best-private-dining-experiences-by-home-cooks-in-singapore\" target=\"_blank\" rel=\"noopener\">private dining<\/a> concept, Butterfly Table, where she\u00a0prepares\u00a0Peranakan tok panjang-style feasts for guests out of her\u00a0spacious home in the East. She is joined by her daughter Sophia, 29, a former engineer, who left her corporate job in 2024 to help her run Tiaptiap.\u00a0<\/p>\n<figure id=\"image_974bcb69-49f2-dae2-942c-40f0ea917ae5\" class=\"picture blog non-editable post__image\"><img decoding=\"async\" id=\"974bcb69-49f2-dae2-942c-40f0ea917ae5\" class=\"photo lazy inline\" loading=\"lazy\" data-component=\"lazy-embed\" src=\"https:\/\/media.timeout.com\/images\/106423571\/image.webp\" alt=\"Tiaptiap\" data-caption=\"Nicole Lian, Sophia Yeow\" data-credit=\"Photograph: Tiaptiap\" data-width-class=\"\" data-image-id=\"106423571\"\/>&#13;<figcaption class=\"image__caption\" contenteditable=\"false\"><span>Photograph: Tiaptiap<\/span><span>Nicole Lian, Sophia Yeow<\/span><\/figcaption>&#13;<br \/>\n<\/figure>\n<p>The Joo Chiat store is warm and welcoming, the space anchored by display cabinets lined with rows of vintage\u00a0English fine bone china from Sophia&#8217;s personal collection, which she&#8217;s moved over from her own home. But the real feast for the eyes is at the counter, stocked with fresh cakes and confectioneries, from pandan chiffon cakes and ondeh ondeh cakes, to orange chiffon cakes and banoffee pies.\u00a0<\/p>\n<p>We finally get a\u00a0taste of the pandan chiffon cake (from $20.80), and we understand the fanfare. It&#8217;s made with pandan juice that&#8217;s painstakingly hand-squeezed, Japanese cake flour and fresh coconut milk. Each\u00a0slice is delicate and\u00a0airy, with a distinct but light pandan scent, and it&#8217;s best enjoyed with a drizzle of gula melaka\u00a0provided on the side, though\u00a0there&#8217;s the camp that prefers it au naturale.\u00a0<\/p>\n<p>But we\u00a0are more taken by the ondeh ondeh cake (from $68), which has a generous\u00a0coat\u00a0of freshly grated coconut, a fragrant pandan sponge cake centre, a balanced gula\u00a0melaka filling and layers of fresh whipped cream in between \u2013 a\u00a0truly\u00a0indulgent treat.\u00a0<\/p>\n<figure id=\"image_96862325-4080-9237-c8e8-eca1155c0e86\" class=\"picture blog non-editable post__image\"><img decoding=\"async\" id=\"96862325-4080-9237-c8e8-eca1155c0e86\" class=\"photo lazy inline\" loading=\"lazy\" data-component=\"lazy-embed\" src=\"https:\/\/media.timeout.com\/images\/106423573\/image.webp\" alt=\"Tiaptiap\" data-caption=\"Pandan chiffon cake, Ondeh ondeh cake\" data-credit=\"Photograph: Time Out Singapore\" data-width-class=\"\" data-image-id=\"106423573\"\/>&#13;<figcaption class=\"image__caption\" contenteditable=\"false\"><span>Photograph: Time Out Singapore<\/span><span>Pandan chiffon cake, Ondeh ondeh cake<\/span><\/figcaption>&#13;<br \/>\n<\/figure>\n<p>The coffee-free banoffee pie (from $30) is popular with kids for a reason. Think ripe King of King bananas and a luscious homemade dulce de leche, perfectly encased in a sturdy crumb base. It&#8217;s finished with a touch of cooked rum and a dusting of cocoa powder for an extra velvety and silky bite.\u00a0<\/p>\n<p>And there are still other\u00a0treats to\u00a0pick from, including the\u00a080s-style OG Chocolate Creamed Cake (from $69.80), the orange chiffon cake (from $18.80) for those who prefer something lighter and more citrus-forward, or bite-sized muah chee, meant to be eaten chilled instead of warm, just like Japanese mochi.<\/p>\n<figure id=\"image_bc94233a-ad15-0421-f9c2-cbbd8481a16f\" class=\"picture blog non-editable post__image\"><img decoding=\"async\" id=\"bc94233a-ad15-0421-f9c2-cbbd8481a16f\" class=\"photo lazy inline\" loading=\"lazy\" data-component=\"lazy-embed\" src=\"https:\/\/media.timeout.com\/images\/106423576\/image.webp\" alt=\"Tiaptiap\" data-caption=\"OG Chocolate Creamed Cake, Keropok and sambal belachan\" data-credit=\"Photograph: Time Out Singapore\" data-width-class=\"\" data-image-id=\"106423576\"\/>&#13;<figcaption class=\"image__caption\" contenteditable=\"false\"><span>Photograph: Time Out Singapore<\/span><span>OG Chocolate Creamed Cake, Keropok and sambal belachan<\/span><\/figcaption>&#13;<br \/>\n<\/figure>\n<p><meta charset=\"utf-8\"\/><\/p>\n<p>Savoury fans are not left out. Tiaptiap also offers a lineup of take-home dishes, prepared in\u00a0a central kitchen, then sold frozen with cooking instructions attached. These are meant for time-strapped folks who still want a quality meal to come home to after a busy\u00a0day. The selection will feature Sophia&#8217;s personal recipes that draw from her Peranakan heritage, most of which are home-cooked dishes which she&#8217;s refined over the years.\u00a0<\/p>\n<p>Highlights include paper-wrapped chicken, individually marinated and wrapped before being fried; olive truffle fried rice, a staple which\u00a0Sophia\u00a0often\u00a0whipped up\u00a0when Nicole&#8217;s friends visited after school;\u00a0Nyonya curry spiced midwings; Fuchow fishballs with minced pork; Teochew ngoh hiang and more.<\/p>\n<p>But no matter what, make sure to pick up\u00a0a tub of homemade mackerel keropok (from $13.80) before leaving. It&#8217;s best\u00a0paired\u00a0with Tiaptiap&#8217;s sambal ($10.80) \u2013 hands down the best we&#8217;ve tried, with a punchy belachan base\u00a0and calamansi added to the mix.<\/p>\n<figure id=\"image_5de08e5d-55f7-7f2b-69f7-a46e4de6c57b\" class=\"picture blog non-editable post__image\"><img decoding=\"async\" id=\"5de08e5d-55f7-7f2b-69f7-a46e4de6c57b\" class=\"photo lazy inline\" loading=\"lazy\" data-component=\"lazy-embed\" src=\"https:\/\/media.timeout.com\/images\/106423577\/image.webp\" alt=\"Tiaptiap\" data-caption=\"Savoury items\" data-credit=\"Photograph: Tiaptiap\" data-width-class=\"\" data-image-id=\"106423577\"\/>&#13;<figcaption class=\"image__caption\" contenteditable=\"false\"><span>Photograph: Tiaptiap<\/span><span>Savoury items<\/span><\/figcaption>&#13;<br \/>\n<\/figure>\n<p><em>Tiaptiap is open from 8.30am to\u00a03.30pm on Mondays and 8.30am to 6pm from Thursdays to Sundays at 374 E Coast Rd, Singapore 428983.\u00a0Find out more about Tiaptiap <a href=\"https:\/\/www.tiaptiapwithsoph.com\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/em><\/p>\n<p><strong>READ MORE:<\/strong><\/p>\n<p><a href=\"https:\/\/www.timeout.com\/singapore\/restaurants\/the-best-korean-restaurants-in-singapore\" target=\"_blank\" rel=\"noopener\">The best Korean restaurants in Singapore to visit in 2026<\/a><\/p>\n<p><a href=\"https:\/\/www.timeout.com\/singapore\/news\/5-new-restaurants-in-singapore-to-check-out-this-july-2026-070126\" target=\"_blank\" rel=\"noopener\">5 new restaurants in Singapore to check out this July 2026<\/a><\/p>\n<p><a href=\"https:\/\/www.timeout.com\/singapore\/news\/5-new-cocktail-bars-in-singapore-to-visit-this-july-2026-063026\" target=\"_blank\" rel=\"noopener\">5 new cocktail bars in Singapore to visit this July 2026<\/a><\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.timeout.com\/singapore\/news\/home-based-snack-business-tiaptiap-opens-a-physical-store-in-joo-chiat-with-peranakan-treats-070626\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next time you find yourself in the East queueing for Beach Road Prawn Mee, do yourself a favour and visit Tiaptiap next door as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":66680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-66679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/66679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66679"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/66679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/66680"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}