{"id":66503,"date":"2026-07-06T12:55:45","date_gmt":"2026-07-06T04:55:45","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=66503"},"modified":"2026-07-06T12:55:45","modified_gmt":"2026-07-06T04:55:45","slug":"starhubs-digital-wellbeing-and-screen-time-initiative","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=66503","title":{"rendered":"StarHub’s digital wellbeing and screen time initiative"},"content":{"rendered":"


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For many people in Singapore, the phone is no longer just a phone. It is a distraction, a coping tool, a social lifeline, a work device, and, on a bad day, the easiest place to disappear for a while. StarHub\u2019s latest digital wellbeing push leans straight into that uncomfortable truth, after a national study by StarHub and YouGov found that seven in ten people<\/b> in Singapore use screens to cope with everyday pressures, while more than 80%<\/b> say prolonged screen time leaves them mentally drained. The survey was conducted in April 2026 with 1,036 respondents in Singapore.<\/p>\n

That finding builds on StarHub\u2019s earlier digital detox effort<\/u>, which had already painted a fairly familiar picture of life in an always-on country. In 2025, StarHub said an internal StarHub-YouGov study found that more than 80%<\/b> of people in Singapore felt worn out after long hours on screens<\/b>, nine in ten admitted to scrolling mindlessly<\/b>, nearly seven in ten said it became harder to focus after scrolling<\/b>, and almost nine in ten turned to their devices when they felt lonely<\/b>.\u00a0<\/p>\n

StarHub then introduced its Digital Balanced Media Index, or Digital BMI, alongside a 5G Wellness Festival at Capitol Outdoor Plaza that ran in September last year. The event featured live DJ music, free-flow coffee, board games, and workshops such as mindful journaling, Silent Disco Yoga, and leather crafting.<\/p>\n

Now, StarHub is taking that idea into its next chapter with The Power of Pause, a refreshed Digital Wellbeing initiative that shifts the conversation away from simply counting screen time. Instead, it asks a more personal question: why are people picking up their phones in the first place?\u00a0<\/p>\n

It is a small but important distinction. A screen can be useful, comforting, productive, or genuinely social. It can also be the place people go when they are stressed, lonely, bored, overstimulated, or simply too tired to do anything else.<\/p>\n

Tan Toi Chia, Chief of People, Organisation and Communications at StarHub, says the conversation around screen time is now increasingly about balance and creating meaningful, real-life moments with the people around us.\u00a0<\/p>\n

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\u201cAs lives become more digital, choosing to pause creates opportunities to strengthen the connection between individuals, families and communities, one moment at a time.\u201d<\/p>\n<\/div>\n

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This was last year\u2019s wellness festival\u2019s banner.<\/p>\n

Photo: StarHub<\/p>\n<\/figcaption><\/figure>\n

The refreshed initiative will run through the year via StarHub\u2019s updated Digital BMI microsite<\/u>, corporate partnerships, creator collaborations, and community activations. It will also culminate in the return of the StarHub 5G Wellness Festival in September 2026. That return quietly answers one of the questions left hanging from last year\u2019s event, which was whether StarHub\u2019s wellness push would be a one-off campaign or something with a longer shelf life.<\/p>\n

The Digital BMI itself has also been reworked. The earlier version offered users a quick snapshot of their screen-time habits and mapped the results to StarHub\u2019s five wellness pillars:\u00a0<\/p>\n

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