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Apple may have spared the current iPhone lineup from a price hike, but that could change with the next-generation iPhone 18 Pro lineup.<\/p>\n
According to market research firm IDC, Apple is increasingly likely to raise the prices of its premium iPhones by up to US$200 (~S$258)<\/b>. The forecast comes as the company faces mounting pressure from soaring component costs, particularly amid the ongoing global memory chip shortage.<\/p>\n
The iPhone 17 Pro and iPhone 17 Pro Max currently start at S$1,749 and S$1,899, respectively. Should IDC\u2019s projection materialise, the iPhone 18 Pro lineup would break the S$2,000 barrier<\/b>, with estimated starting prices of around S$2,007<\/b> for the base Pro and S$2,157<\/b> for the base Pro Max model.<\/p>\n
Nabila Popal, IDC\u2019s Senior Director of Data and Analytics, said the firm\u2019s initial projections called for a more modest US$100 (~S$129)<\/b> price increase. However, following Apple\u2019s recent price adjustments across several product categories, IDC now believes a larger increase has become more likely.<\/p>\n
Apple has already acknowledged that rising memory prices are affecting its cost structure. The company previously said it had absorbed higher component costs for as long as possible. Still, it warned that doing so was no longer sustainable as the semiconductor supply crunch continues to drive up manufacturing expenses.<\/p>\n
Memory has become one of the most expensive components in modern smartphones, especially as AI features demand larger RAM capacities and faster storage. The iPhone 18 Pro is also rumoured to introduce several premium hardware upgrades, including a variable aperture camera system and increased memory, both of which could further increase production costs.<\/p>\n
Despite the prospect of higher prices, IDC does not expect demand for the iPhone 18 Pro to weaken significantly. The research firm estimates that 54% of iPhones shipped since 2022 are now due for an upgrade. It also notes that buyers of Apple\u2019s Pro models tend to fall into the premium smartphone segment, making them less sensitive to price increases.<\/p>\n
Apple is widely expected to unveil the iPhone 18 Pro lineup in September<\/b> alongside its long-rumoured foldable iPhone as part of a revamped release strategy.<\/p>\n
Source: MacRumors<\/p>\n<\/div>\n
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