{"id":64719,"date":"2026-06-29T16:58:59","date_gmt":"2026-06-29T08:58:59","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=64719"},"modified":"2026-06-29T16:58:59","modified_gmt":"2026-06-29T08:58:59","slug":"tourism-malaysia-lays-out-plan-to-entice-chinese-travellers","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=64719","title":{"rendered":"Tourism Malaysia lays out plan to entice Chinese travellers"},"content":{"rendered":"


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Malaysia<\/span>\u2019s bet on Chinese tourists<\/span> is increasingly being shaped by the same forces influencing their itineraries: short videos, lifestyle apps, online personalities and newly opened routes from beyond China\u2019s biggest cities.<\/div>\n

Tourism Malaysia confirmed the focus, saying its Visit Malaysia 2026 campaign in China included \u201cdigital marketing, key opinion leader (KOL) collaborations, short-video content, and themed initiatives\u201d.<\/p>\n

The response followed a This Week in Asia story<\/span> on how mainland platforms such as RedNote<\/span>, Douyin<\/span> and Weibo<\/span> are turning Malaysian mosques, food stops and photo-friendly locations into itinerary items for Chinese visitors.<\/div>\n

But the agency did not disclose how much it was spending on China-facing promotions or influencer-led campaigns, saying the \u201cimplementation and scale\u201d of campaigns were \u201csubject to the annual budget allocation approved for the respective year\u201d.<\/p>\n

The platforms were being used to \u201coptimise market reach\u201d, target high-end luxury travellers and directly engage \u201cyoung, independent travellers\u201d, it said. \u201cFor the China market, Tourism Malaysia promotional efforts are primarily focused on engaging both the travel trade and consumers.\u201d<\/p>\n

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A tourist tries her hand at making coconut jelly during Eid al-Adha cultural activities organised by local tourism groups in Johor, Malaysia, on May 29. Photo: Xinhua<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Those efforts included \u201ccollaborations with industry stakeholders such as airlines, travel agents, hotels, and other tourism-related partners\u201d, alongside \u201cdirect consumer outreach through online platforms and offline promotional activities\u201d.<\/p>\n<\/div>\n


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