\n<\/p>\n
SINGAPORE \u2013 Seniors from lower-income homes will be able to add more fresh protein to their diet under an expanded programme by the charity arm of FairPrice Group.<\/p>\n
FairPrice Foundation\u2019s Protein Pledge initiative for the underprivileged will now include distribution of a second item \u2013 milk, said FairPrice Group in a statement on June 25.<\/p>\n
Protein Pledge was launched in 2025 to distribute $1 million worth of fresh protein to vulnerable communities across Singapore by 2030, starting with egg supplies to around 46,000 beneficiaries in 2025<\/span><\/a>.<\/p>\n The addition of milk will first be piloted with senior beneficiaries of FairPrice Foundation\u2019s charity and community partners.<\/p>\n Along with the initiative\u2019s expansion, FairPrice Group will also roll out a special promotion, where seniors can purchase key essentials at discounted prices during the last week of the month at all FairPrice Xtra outlets.<\/p>\n Called Xtra Senior Week, the scheme started on June 25 and will be held from the last Thursday of every month to the first Wednesday of the following month.<\/p>\n Items in the promotion include milk powder, health supplements, oral care products, and adult diapers.<\/p>\n FairPrice Xtra will also be introducing Active Living Zones, a one-stop space for customers to purchase essential items for seniors, as well as mobility equipment such as wheelchairs and personal mobility aids.<\/p>\n \u201cFairPrice Group aims to provide seniors with a single, convenient location for all of their shopping needs, ensuring a convenient experience and greater savings for the silver population and their caregivers,\u201d the group said in its statement.<\/p>\n The expansion of Protein Pledge comes after FairPrice Foundation conducted a study in 2025 to find out challenges that seniors face with accessing nutrition in their daily lives.<\/p>\n The study found that 67 per cent of the seniors surveyed agree they need more protein than younger adults, said FairPrice Group in its statement.<\/p>\n However, data from a 2022 Health Promotion Board survey showed that half of Singapore\u2019s seniors aged between 50 and 69 did not meet their recommended protein intake, added FairPrice Group.<\/p>\n FairPrice group chief executive Vipul Chawla, who is also a FairPrice Foundation board member, said: \u201cWe know that ongoing economic volatility and rising costs have made accessing good nutrition in daily life even more difficult for many seniors in our community…<\/p>\n \u201cWe want to support all seniors in Singapore, regardless of background or circumstance, with getting the essentials they need to stay healthy and active in their silver years.\u201d<\/p>\n<\/div>\n SINGAPORE \u2013 Seniors from lower-income homes will be able to add more fresh protein to their diet under an expanded programme by the charity arm…<\/p>\n","protected":false},"author":1,"featured_media":63634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-63633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/63633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63633"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/63633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/63634"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
\n
Read Full Article At Source <\/a>
\n