{"id":62828,"date":"2026-06-22T16:17:45","date_gmt":"2026-06-22T08:17:45","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=62828"},"modified":"2026-06-22T16:17:45","modified_gmt":"2026-06-22T08:17:45","slug":"cafe-grocer-curlys-at-dempsey-to-undergo-rebranding-after-just-7-months","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=62828","title":{"rendered":"Cafe-grocer Curly\u2019s at Dempsey to undergo rebranding after just 7 months"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Curly\u2019s opening last year generated considerable buzz, with some observers describing Curly&#8217;s as Singapore&#8217;s mini equivalent to Erewhon, the celebrity-favourite atas supermarket chain in Los Angeles known for its premium groceries and wellness-focused offerings. For instance, a bottle of olive oil at Curly\u2019s ranged from S$50, all the way up to a whopping S$120.<\/p>\n<p>However, industry insiders tell 8days.sg that Curly&#8217;s has not performed as well as hoped.<\/p>\n<p>The cafe drew crowds on weekends, but struggled to maintain the same level of footfall on weekdays.<\/p>\n<p>When contacted by 8days.sg, a representative for Ebb &amp; Flow Group said the team is &#8220;still working through the [new] concept&#8221; and is not ready to share details.<\/p>\n<p>Does Antonio Miscellaneo\u2019s involvement in the revamped concept mean another Italian joint in Dempsey? Surprisingly, no.<\/p>\n<p>He tells 8days.sg that the project will have nothing to do with Casa Vostra, La Bottega or Italian cuisine.<\/p>\n<p>&#8220;We are still working on the details, so I can&#8217;t share much,&#8221; says Miscellaneo.<\/p>\n<p>He does, however, reveal that the upcoming venture is expected to have a Mediterranean slant. There will likely also be wood-fired cooking involved.<\/p>\n<p>The Italian chef first built a loyal following through his private diner Casa Nostra, before opening La Bottega Enoteca in Joo Chiat in 2021. The restaurant quickly became known for its Italian fare and Roman-style pizzas.<\/p>\n<p>He later partnered Ebb &amp; Flow Group to launch casual pizzeria Casa Vostra, whose pizzas have since attracted long queues and a devoted following.<\/p>\n<p><em>This story was originally <\/em><em>published<\/em><em> in 8Days.<\/em><\/p>\n<p><em>For more 8Days stories, visit <\/em><em>https:\/\/www.8days.sg\/\u00a0<\/em><\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.channelnewsasia.com\/dining\/curlys-dempsey-closed-rebranding-6199421\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curly\u2019s opening last year generated considerable buzz, with some observers describing Curly&#8217;s as Singapore&#8217;s mini equivalent to Erewhon, the celebrity-favourite atas supermarket chain in Los&#8230;<\/p>\n","protected":false},"author":1,"featured_media":62829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--c1PupOga--\/c_crop,h_900,w_1600,x_0,y_174\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2026\/06\/22\/curlys_rebrand.jpg?itok=ai3dNI_E","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[25211,25212,15684,1960,22807,6879],"class_list":["post-62828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-cafegrocer","tag-curlys","tag-dempsey","tag-months","tag-rebranding","tag-undergo","wpcat-2-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/62828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62828"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/62828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/62829"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}