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\n<\/p>\n
It was inevitable, Apple has confirmed that it will be raising prices<\/b> due to the ongoing memory chip shortage.<\/p>\n
Speaking to The Wall Street Journal, Apple CEO Tim Cook acknowledged that \u201cprice increases are unavoidable<\/b>\u201d. While the company has been absorbing higher component costs and optimising its supply chain to minimise the impact on consumers, Cook said the current situation is no longer sustainable.<\/p>\n
The decision comes as memory manufacturers continue to struggle with supply constraints. Earlier this year, SK Group chairman Chey Tae-won warned that the memory chip crunch could persist until 2030, affecting a wide range of consumer electronics, including smartphones, tablets, and laptops.<\/p>\n
Industry analysts have also sounded the alarm. TrendForce recently warned that laptop prices could rise by as much as 40% due to escalating memory and processor costs. The smartphone market is facing similar pressures. According to JPMorgan, memory could account for up to 45% of an iPhone\u2019s component costs by 2027. This is a significant increase from current levels and roughly four times today’s level.<\/p>\n
The ripple effects are already being felt across the industry. Counterpoint Research projects that global smartphone shipments will decline this year as manufacturers pass rising component costs on to consumers, dampening demand in key markets. And locally, we have already seen prices of laptops rise by as much as 20% to 30%.<\/p>\n
Cook did not disclose which products would be affected or when the higher prices would take effect. However, the timing suggests that Apple\u2019s September product launch event<\/b> could be the first major opportunity to introduce the increases<\/b>, particularly for the next-generation iPhone and Apple Watch models.<\/p>\n
Apple has already begun making adjustments in response to the memory shortage. The company recently streamlined the RAM configurations available for the Mac mini and Mac Studio, while also discontinuing the 256GB Mac mini, moves that could help manage component allocation and production costs during the prolonged supply crunch.<\/p>\n
Source: Wall Street Journal via 9to5Mac<\/p>\n<\/div>\n
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