{"id":61702,"date":"2026-06-18T14:59:05","date_gmt":"2026-06-18T06:59:05","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=61702"},"modified":"2026-06-18T14:59:05","modified_gmt":"2026-06-18T06:59:05","slug":"hong-kong-matcha-brand-stirs-up-history-by-highlighting-the-teas-chinese-roots","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=61702","title":{"rendered":"Hong Kong matcha brand stirs up history by highlighting the tea\u2019s Chinese roots"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/06\/18\/fb873136-7256-40c1-97ed-9024cb223eea_fff51831.jpg?itok=YIQ6jU2C&amp;v=1781761095\" \/><\/p>\n<div id=\"\">\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">Just over two years after opening <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">Kinsman<\/span>, a Hong Kong cocktail bar focused on Cantonese liquor, Gavin Yeung has embarked on another endeavour in his mission to spotlight Chinese culture in the food scene.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">It started with his discovery of matcha as a serene way to start the day. He initially saw whisking the tea as a grounding practice amid the chaos of the city.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">But for Yeung, whose career has revolved around reviving long-lost traditions, it became an obsession.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">For many tea drinkers, matcha \u2013 a powder with centuries of discipline, craft and spirituality behind it \u2013 is synonymous with Japan. But few realise that China is where it actually originated.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">That misunderstanding is born from the fact that Japan spent the better part of 1,000 years refining matcha into an art form before making it a global cultural export, while China\u2019s matcha history has largely faded into obscurity. Generations of consumers learned to associate matcha exclusively with Japanese aesthetics, grading systems and tea ceremonies.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cMatcha today is viewed through an exclusively Japanese lens,\u201d Yeung says. \u201cBut once I started doing more research and realised how much history there is where I\u2019m from, I was floored.\u201d<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/lifestyle\/food-drink\/article\/3357491\/hong-kong-matcha-brand-stirs-history-highlighting-teas-chinese-roots?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just over two years after opening Kinsman, a Hong Kong cocktail bar focused on Cantonese liquor, Gavin Yeung has embarked on another endeavour in his&#8230;<\/p>\n","protected":false},"author":1,"featured_media":61703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[355,107,24956,2284,3569,5231,870,5372,13469,9390],"class_list":["post-61702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-brand","tag-chinese","tag-highlighting","tag-history","tag-hong","tag-kong","tag-matcha","tag-roots","tag-stirs","tag-teas","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/61702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61702"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/61702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/61703"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=61702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=61702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}