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Online brand Tiap Tiap Treats now has a physical store on East Coast Road, which soft-launched about a month ago.<\/p>\n
Founder Sophia Yeow, 55, best known for her private diner Butterfly Table at her bungalow in the east, was also a contestant on\u00a0MasterChef Singapore<\/a>\u00a0S2. The former marketing professional initially had no plans to open a brick and mortar shop, but eventually allowed her daughter<\/a> Nicole Lian, 29, to talk her into it. And it\u2019s now a way for the family to bond.<\/p>\n In the six years since Tiap Tiap Treats has been a full-fledged business, they’ve built a loyal following, Yeow shared. Tiap Tiap\u2019s Instagram profile boldly claims to offer \u201cSG’s best pandan & ondeh cake, kaya and more\u201d. During the shop\u2019s soft-launch period, \u201ccustomers turned friends turned supporters\u201d, as Yeow describes them, have shown up asking, \u201c\u2018Do you have a T-shirt or apron, so I can put it on and sell things for you?\u2019,\u201d Lian said, with a giggle. \u201cThey have so much love in them.”<\/p>\n No part of this story or photos can be reproduced without permission from 8days.sg<\/a>.<\/em><\/p>\n<\/div>\n