\n<\/p>\n
The sentiment perhaps hits a little differently for Asyraf because, until less than a decade ago, he wasn\u2019t even in the F&B industry.<\/p>\n
The Republic Polytechnic graduate studied pharmaceutical science and worked as a biotechnologist for several years before eventually taking the leap into food business at 25.<\/p>\n
\u201cWe told ourselves, if it\u2019s not now, when will it be?\u201d recalls Asyraf of the pact he made with his business partner. \u201cWe gave ourselves two years. If it didn\u2019t work out, we would just go back to our former industries.\u201d<\/p>\n
Eight years later, the gamble appears to have paid off.<\/p>\n
Besides Sederhana Singapore, Asyraf also runs a bunch of other halal eateries including The Halal Corner, Smashed and The Brunch Club around Kampong Glam. This time around, though, the business has become even more personal.<\/p>\n
\u201cBecause this is Padang food and more authentic cuisine, we decided to make it a full family business,\u201d he says. \u201cMy wife, younger brother, brother-in-law and sister-in-law are all helping here.\u201d The family has a share in the biz, too.<\/p>\n<\/p><\/div>\n