{"id":56545,"date":"2026-05-30T16:36:42","date_gmt":"2026-05-30T08:36:42","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=56545"},"modified":"2026-05-30T16:36:42","modified_gmt":"2026-05-30T08:36:42","slug":"oreo-and-bts-launch-purple-cookies-in-new-k-pop-collaboration","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=56545","title":{"rendered":"Oreo and BTS launch purple cookies in new K-pop collaboration"},"content":{"rendered":"


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Oreo is teaming up with K-pop supergroup BTS<\/span> for a bit of marketing dynamite that capitalises on a growing interest in global flavours.<\/div>\n

Mondelez, Oreo\u2019s parent company, said on May 26 that BTS-themed Oreos will go on sale on June 1 online and on June 8 in stores. The cookies, which feature purple wafers in a nod to the band\u2019s signature colour, will be sold in more than 80 markets around the world, making the partnership the brand\u2019s biggest to date.<\/p>\n

BTS also designed 13 embossments for the wafers, including the names of the seven members and an outline of the light stick that fans hold at BTS concerts.<\/p>\n

The white-and-tan creme centre of the sandwich cookies was formulated to taste like hotteok<\/em>, a warm, brown-sugar-stuffed pancake that is a popular Korean street food.<\/p>\n

\u201cFor Oreo to be the first snacking brand we\u2019ve collaborated with globally is a huge honour,\u201d BTS said in a statement. \u201cWe ate them as kids, we eat them in the studio and now Oreo is helping us share a taste of home with the world.\u201d<\/p>\n

BTS Oreos will be sold for a limited time. Mondelez would not say how many packets it is making.<\/p>\n<\/div>\n


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Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalises on a growing interest in global flavours. Mondelez, Oreo\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":56546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[9413,10346,11220,795,713,18584,6633],"class_list":["post-56545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-bts","tag-collaboration","tag-cookies","tag-kpop","tag-launch","tag-oreo","tag-purple","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/56545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56545"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/56545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/56546"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}