{"id":56541,"date":"2026-05-30T16:09:44","date_gmt":"2026-05-30T08:09:44","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=56541"},"modified":"2026-05-30T16:09:44","modified_gmt":"2026-05-30T08:09:44","slug":"sporean-named-finalist-in-icelandairs-global-campaign-for-a-really-bad-photographer","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=56541","title":{"rendered":"S\u2019porean named finalist in Icelandair\u2019s global campaign for a \u2018really bad photographer\u2019"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">SINGAPORE \u2013 One Singaporean has been shortlisted by Icelandic flag carrier Icelandair in its global search for a \u201c<a href=\"https:\/\/reallybadphotographer.com\/?ref=inline-article\" rel=\"nofollow noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">really bad photographer<\/span><\/a>\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr Mikael<!-- -->, 24, is among 13 finalists from cities including Zurich, Sao Paulo and Toronto competing for Icelandair\u2019s \u201cbest worst photographer\u201d title. The winner will receive an all-expenses-paid 10-day trip to Iceland in June and US$50,000 (S$63,845).<\/p>\n<p><iframe class=\"responsive-iframe-base instagram instagram-embed\" title=\"instagram embed\" scrolling=\"no\" src=\"https:\/\/www.instagram.com\/p\/DY2zfs6kROD\/embed\/captioned\/?omitscript=true\" allowfullscreen=\"\" allow=\"accelerometer;falseclipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\" loading=\"eager\" data-testid=\"responsiveIframe\"><\/iframe><\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The contest drew 127,642 applications between March 18 and April 30. Finalists were announced on Icelandair\u2019s Instagram account on May 28.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Applicants could submit a video audition explaining why they were suited for the campaign. In his submission, Mr Mikael said: \u201cI genuinely do not care about photography. The only reason why I take photos is so that I can remember my experiences at the time.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">On his application form, he wrote that if he wins, he will hug his mother and \u201cbe the ultimate test of Icelandair\u2019s boldest claim\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">That claim: even the worst photographer can take stunning photos in Iceland, famed for its volcanoes, glaciers, geysers and Northern Lights.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">While the contest embraces amateur photography, Icelandair\u2019s eligibility rules were strict. Applicants must not have received payment for photography work, operated as professional photographers or presented themselves commercially as one. Participants also have to be at least 21 years old and physically capable of activities such as hiking and outdoor travel.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The winner will be selected by Icelandair\u2019s marketing team based on how well submissions align with the contest concept.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The prize includes return economy-class flights to Iceland, accommodation, ground transport and a cash allowance in Icelandic krona for incidental expenses, royalties and copyrights.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Winning photographs will feature in a global Icelandair campaign and could appear in publications and exhibitions worldwide.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In the lead-up to the finalists being announced, rejected applicants have been sharing humorous responses from Icelandair on social media.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">One Instagram user posted a message from the airline that read: \u201cAfter reviewing all the applications, we\u2019ve made our final selection \u2013 and unfortunately, you won\u2019t be moving forward this time. The good news, however, is that out of 127,642 applications, a sea of truly questionable photography, you\u2019re simply \u2026 not the worst. Congratulations (we think).\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Others shared \u201cNot the Worst Photographer in the World\u201d certificates sent by the airline.<\/p>\n<p><iframe class=\"responsive-iframe-base instagram instagram-embed\" title=\"instagram embed\" scrolling=\"no\" src=\"https:\/\/www.instagram.com\/p\/DYzsvjFKXhH\/embed\/captioned\/?omitscript=true\" allowfullscreen=\"\" allow=\"accelerometer;falseclipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\" loading=\"eager\" data-testid=\"responsiveIframe\"><\/iframe><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.straitstimes.com\/life\/travel\/sporean-named-finalist-in-icelandairs-global-campaign-for-a-really-bad-photographer\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE \u2013 One Singaporean has been shortlisted by Icelandic flag carrier Icelandair in its global search for a \u201creally bad photographer\u201d. Mr Mikael, 24, is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":56542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-56541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/56541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56541"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/56541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/56542"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}