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SINGAPORE: Singaporean influencer Eunice Joy Ng was fined S$3,500 (US$2,740) on Friday (May 29) after posting an advertisement for vaporisers in December last year.\u00a0<\/span><\/p>\n Ng, 26, pleaded guilty to one count of publishing an advertisement containing a suggestion to purchase imitation tobacco products on her Telegram story, a contravention under the Tobacco (Control of Advertisements and Sale) Act 1993.\u00a0<\/span><\/p>\n The Act has since been renamed the Tobacco and Vaporisers Control Act 1993 to reflect sharper focus on vapes, and the new Act <\/span>came into effect on May 1<\/span><\/a>.\u00a0<\/span><\/p>\n Ng, who attended court without a lawyer, said she would pay the fine. She is known online as “Mermaid Girl”, but appears to have removed her social media accounts.<\/span><\/p>\n A Health Sciences Authority (HSA) prosecuting counsel told the court that Ng decided to buy vapes for resale to supplement her income around November 2025.\u00a0<\/span><\/p>\n She bought five vapes from a Telegram seller at S$13 (US$10) each. She then advertised the sale of the devices on Telegram stories and admitted to selling two at S$15 each.\u00a0<\/span><\/p>\n She posted the advertisements on her Telegram account to generate interest in her business, and continued doing so until around December 2025.<\/span><\/p>\n The advertisement was accompanied by the caption: \u201cFor those who want me to get vape for them, you can send me your preorder list, and I will try to get them. If there is high demand, I will set up a Google form.\u201d<\/span><\/p>\n HSA prosecuting counsel Nur Afiqah sought a fine of S$4,000.<\/span><\/p>\n However, Ng told the court that the amount was “a bit high for me” because it was her first time being charged with such an offence.<\/span><\/p>\n She added that she did not understand the rationale for the amount and hoped to receive a lighter sentence.<\/span><\/p>\n In reply, Ms Afiqah said the amount was warranted, especially given the enforcement climate and public health concerns surrounding the proliferation of vapes. She added that deterrence is necessary to discourage such conduct.\u00a0<\/span><\/p>\n District Judge Terence Tay noted that in past cases cited by the prosecution, the offenders had charges that were taken into consideration, whereas Ng faced only a single charge. He asked Ms Afiqah whether the prosecution’s sentencing position had taken that into account.<\/span><\/p>\n Ms Afiqah acknowledged that while the past cases involved more charges, greater emphasis should now be placed on deterrence given the current climate, to which Judge Tay said “very well”.\u00a0<\/span><\/p>\n In sentencing, Judge Tay said that while there are serious public health concerns surrounding e-vaporisers, which necessitate deterrence, the sentence imposed must not be excessive.<\/span><\/p>\n He imposed a fine of S$3,500 on Ng. She would have had to serve 10 days’ jail in default if she could not pay the fine.<\/span><\/p>\n For advertising vapes for sale, an offender can be fined up to $10,000, jailed for up to six months, or both, under the Tobacco (Control of Advertisements and Sale) Act 1993.\u00a0<\/span><\/p>\n<\/div>\n SINGAPORE: Singaporean influencer Eunice Joy Ng was fined S$3,500 (US$2,740) on Friday (May 29) after posting an advertisement for vaporisers in December last year.\u00a0 Ng,…<\/p>\n","protected":false},"author":1,"featured_media":56273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-56272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/56272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56272"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/56272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/56273"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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