[SINGAPORE] Henry Kissinger, the former US secretary of state, made the Chinese spirit Kweichow Moutai famous in geopolitics when he cracked a joke at a state dinner in Beijing in 1974: \u201cI think if we drink enough Moutai, we can solve anything.\u201d<\/p>\n
Moutai did solve a big problem for Lyn Yeo, the founder of LLD Sports and organiser of the 2026 Singapore Ladies Golf Tournament, when the brand agreed to sponsor this year\u2019s event that will take place at Laguna National Golf Resort in June.<\/p>\n
\u201cWhen the opportunity (to work) with Moutai came up, it felt like a natural fit straight away,\u201d said Yeo. \u201cOver the past few years, I\u2019ve personally come to enjoy Moutai, and it has become something of a post-golf ritual among friends after a round.\u201d<\/p>\n
The brand \u2013 by far the most famous distilled white spirit in China \u2013 has come on board for the third Singapore Ladies Masters. The event will tee off from Jun 12 to 14 at Laguna\u2019s Classic Course.<\/p>\n
At this year\u2019s edition of the 54-hole event, the prize purse will go up by 20 per cent to US$120,000.<\/p>\n
Shi Yunding, the director of Singapore Huashang Liquor, said the liquor brand is ready to expand its positioning beyond traditional banquet culture into the broader lifestyle and sports segment.<\/p>\n
Singapore Huashang Liquor is the largest authorised distributor of Moutai in the city-state.<\/p>\n
The partnership will involve Moutai featuring in selected tournament hospitality and event touch points. This is in line with efforts to enhance the premium experience of the tournament \u2013 which is sanctioned by the China Ladies Professional Golf (CLPG) Tour.<\/p>\n
Yeo said that the collaboration reflects the growing appeal of women\u2019s golf in Asia<\/a>, as the sport attracts a wider audience<\/a> of corporate partners and lifestyle brands seeking engagement in experiential and hospitality-driven settings.<\/p>\n