{"id":54685,"date":"2026-05-23T16:26:36","date_gmt":"2026-05-23T08:26:36","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=54685"},"modified":"2026-05-23T16:26:36","modified_gmt":"2026-05-23T08:26:36","slug":"finding-love-on-linkedin-why-are-more-singles-giving-it-a-shot","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=54685","title":{"rendered":"Finding love on LinkedIn: Why are more singles giving it a shot?"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">SINGAPORE \u2013 <!-- -->On freelance photographer and videographer Eugene Tan\u2019s LinkedIn profile picture sits a familiar ring styled after the <!-- -->professional networking platform\u2019s<!-- --> \u201cOpen To Work\u201d badge.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Except, instead of the usual green hashtag banner signalling availability to recruiters, the 23-year-old has a <!-- -->bright pink #OpenToDates badge edited on Photoshop<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The parody does not stop there.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In a Valentine\u2019s Day LinkedIn post in the style <!-- -->of<!-- --> the millions of hyper-reflective career essays that flood the platform, Mr Tan writes that beyond a job, \u201cyouths like me are looking for a life partner too\u201d, adding that relationships teach <!-- -->valuable<!-- --> skills such as leadership, organisation, visualisation and empathy \u2013 an acrostic whose first letters spell the word \u201clove\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">It is, by his own admission, \u201c50 per cent unserious, 50 per cent serious\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIf something happens, then it happens,\u201d he tells <!-- -->The Straits Times<!-- -->. \u201cBut if nothing happens, I\u2019m <!-- -->okay<!-- --> with it.\u201d<\/p>\n<figure class=\"portrait inline-media-wrapper\" style=\"--aspect-article-portrait:642 \/ 864\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/20a2827693711e07e68d86f6fb736d6b6b692c55043f124dc9e211e77459aca3?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/20a2827693711e07e68d86f6fb736d6b6b692c55043f124dc9e211e77459aca3?w=642\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/20a2827693711e07e68d86f6fb736d6b6b692c55043f124dc9e211e77459aca3?w=642\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/20a2827693711e07e68d86f6fb736d6b6b692c55043f124dc9e211e77459aca3\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/20a2827693711e07e68d86f6fb736d6b6b692c55043f124dc9e211e77459aca3\" alt=\"\" class=\"aspect-portrait flex items-start shrink-0 portrait article-portrait object-contain mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Mr Eugene Tan resorted to looking for love on LinkedIn after growing tired of dating apps, where interactions felt repetitive and overly curated.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: EUGENE TAN\/LINKEDIN<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">No dates emerged from the experiment. No romantic confessions slid into his inbox. Instead, secondary school classmates, polytechnic friends and old acquaintances resurfaced to tell him the post was funny.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">One unexpected message from Singapore-based matchmaking agency Lunch Actually appeared in his <!-- -->LinkedIn<!-- --> inbox shortly after \u2013 proof, perhaps, that the algorithm nailed the assignment faster than any woman.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Across the platform, especially in India and the United States, users have begun posting dating resumes, compatibility decks, self-introductions and profile banners tagged with labels like <!-- -->#OpenToDate and #OpenToDM<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Screenshots of men posting elaborate dating \u201capplications\u201d and resume-style romantic pitches on LinkedIn have also spread across TikTok, Instagram and X. In the <!-- -->comments<!-- -->, reactions range from mockery and disbelief to admiration over the confidence and creativity behind these posts.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">A TikTok search for \u201cdating on <!-- -->LinkedIn<!-- -->\u201d throws up dozens of videos documenting relationships that began on the <!-- -->platform<!-- --> \u2013 particularly in the <!-- -->US<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Among them is US-based lifestyle influencer Paige Goldstein with <!-- -->21,300<!-- --> followers. She posted in 2025 that <!-- -->she met<!-- --> her boyfriend on the platform after she began <!-- -->sharing<!-- --> more personal content on <!-- -->it<!-- -->. That expanded her network, a mutual connection tagged her in one of his posts and the rest is history.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Such <!-- -->lovelorn<!-- --> humour, personality and casual self-presentation \u2013 once largely relegated to social media platforms like Instagram and TikTok \u2013 have found their way onto <!-- -->LinkedIn<!-- -->.<\/p>\n<p><iframe class=\"responsive-iframe-base tiktok tiktok-embed\" title=\"tiktok embed\" scrolling=\"no\" src=\"https:\/\/www.tiktok.com\/embed\/v2\/7497711908875734294\" allowfullscreen=\"\" allow=\"accelerometer;falseclipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\" loading=\"eager\" data-testid=\"responsiveIframe\"><\/iframe><\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Assistant Professor Lew Zijian of Nanyang Technological University\u2019s Wee Kim Wee School of Communication and Information, who researches online self-presentation and digital behaviour, does not find this <!-- -->surprising<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Using LinkedIn to look for romance is simply an extension of how people already use Instagram, TikTok and Facebook to meet potential partners, except <!-- -->LinkedIn<!-- --> allows users to see far more of a person before <!-- -->speaking<!-- --> to <!-- -->him or her<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cWith dating apps, there\u2019s an element of chance or some sort of unknown algorithm working for <!-- -->or<!-- --> against you,\u201d says Prof Lew.<b> <\/b>On<b> <\/b>LinkedIn, by contrast, \u201cpeople know exactly who they are approaching\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The profile is already there \u2013 so are the schools, jobs, public posts and years of accumulated self-presentation. Users get an<b> <\/b>instant rough sketch of a person\u2019s ambitions and worldview. Or, as Prof Lew puts it more bluntly, LinkedIn gives users \u201ca better sense of whether you\u2019d be dating a clown or not\u201d.<\/p>\n<figure class=\"landscape inline-media-wrapper\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2c076fb0debbf8387656e7921e4d4c63e8742a5f57bc6651d358cf8ac5de0b64?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2c076fb0debbf8387656e7921e4d4c63e8742a5f57bc6651d358cf8ac5de0b64?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2c076fb0debbf8387656e7921e4d4c63e8742a5f57bc6651d358cf8ac5de0b64?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2c076fb0debbf8387656e7921e4d4c63e8742a5f57bc6651d358cf8ac5de0b64\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2c076fb0debbf8387656e7921e4d4c63e8742a5f57bc6651d358cf8ac5de0b64\" alt=\"\" class=\"aspect-landscape flex items-start shrink-0 object-cover landscape article-landscape mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Freelance photographer-videographer Eugene Tan pitched himself as a prospective romantic partner on LinkedIn.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">ST PHOTO: SARAH LEE<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">That was the reason Mr Tan resorted to looking for love on LinkedIn. <!-- -->After several months without a single match on Hinge, Coffee Meets Bagel and OkCupid<!-- -->, he grew tired of dating apps, where interactions felt repetitive and overly curated.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cDating apps have this stigma that it must always be romantic or lead to something,\u201d he says.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">LinkedIn<!-- -->, oddly enough, feels less stressful. There is something psychologically different about attraction forming on a platform not <!-- -->built<!-- --> for dating, he adds, saying he prefers the \u201cfriends-to-lovers route\u201d, where relationships evolve more naturally.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">On dating apps, users are primed to evaluate<b> <\/b>suitors through photos, prompts and short bios, while <!-- -->LinkedIn<!-- --> interactions feel \u201cmore incidental\u201d, he says. Conversations tend to begin through shared schools, industries, mutuals or public posts first.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cYou have credibility,\u201d adds Mr Tan, who graduated from the Royal Melbourne Institute of Technology<!-- --> in 2025.<!-- --> \u201cIf someone knows your mutual contacts, they can always ask them, \u2018What\u2019s this guy like?\u2019\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Prof<!-- --> Lew notes that these visible mutuals and professional networks allow users to make judgments using the same heuristics they already apply offline. If someone shares similar circles, schools or colleagues, they may immediately feel more trustworthy or socially compatible. There is also simply \u201cmore of a person\u201d available to observe.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Even then, Mr Tan says he drew certain lines for himself. He never <!-- -->messaged<!-- --> women on LinkedIn because he felt it would be intrusive on <!-- -->such a platform<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Conversely, he notes that younger users no longer separate their<!-- --> professional and personal<!-- --> selves online as rigidly as previous generations did.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cWe\u2019re more unserious now,\u201d he says. \u201cThe <!-- -->internet<!-- --> has allowed us to express our personality more.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Prof Lew also observes that <!-- -->younger internet users\u2019<!-- --> various social media profiles ultimately merge into one larger, <!-- -->personal brand<!-- -->, regardless of platform.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cPeople are aware that all the different versions of themselves that they put online come together to form a personal brand,\u201d he says. \u201cAnd if people are attracted to a personal brand, then I see no reason why they would not use the opportunity to approach an individual for romantic purposes.\u201d<\/p>\n<figure class=\"portrait inline-media-wrapper\" style=\"--aspect-article-portrait:1140 \/ 1148\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/a6fdc387b7d09965ebd20cd145aae3cad48f63af9c926f7a53d56a3979bf3345?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/a6fdc387b7d09965ebd20cd145aae3cad48f63af9c926f7a53d56a3979bf3345?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/a6fdc387b7d09965ebd20cd145aae3cad48f63af9c926f7a53d56a3979bf3345?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/a6fdc387b7d09965ebd20cd145aae3cad48f63af9c926f7a53d56a3979bf3345\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/a6fdc387b7d09965ebd20cd145aae3cad48f63af9c926f7a53d56a3979bf3345\" alt=\"\" class=\"aspect-portrait flex items-start shrink-0 portrait article-portrait object-contain mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Entrepreneur Rahmat Wibowo with the 16-page pitch of himself as a romantic partner that he posted on LinkedIn.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: COURTESY OF RAHMAT WIBOWO<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">When Indonesian entrepreneur Rahmat <!-- -->Wibowo<!-- --> posted a 16-page AI-generated report presenting himself as a potential romantic partner on LinkedIn in <!-- -->April<!-- --> \u2013 with <!-- -->a breakdown<!-- --> of his credentials, career milestones and reflections on his mental health struggles \u2013 the 24-year-old did not expect it to blow up the way it did.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr <!-- -->Wibowo<!-- -->, based in Bekasi on the outskirts of Jakarta, has many ties to Singapore. In 2021, the Bandung Institute of Technology graduate worked as a software engineer at Singapore ride-hailing company Grab<!-- -->. He<!-- --> still <!-- -->visits<!-- --> Singapore once or twice a month.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He tells <!-- -->ST<!-- --> that his post had driven more than 800,000 impressions to his LinkedIn profile, alongside over 322,000 profile appearances in <!-- -->one<!-- --> week.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIt compounds,\u201d says Mr <!-- -->Wibowo<!-- -->, founder of cloud infrastructure and software company InfraLoka, which he now runs. \u201cOne post becomes viral, then another post becomes viral too.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Before he began posting his romantic aspirations, he spent four years building himself into a <!-- -->tech influencer<!-- --> on LinkedIn \u2013 where he posts AI tutorials, <!-- -->start-up<!-- --> content, cloud infrastructure material and software development insights as part of his company\u2019s branding strategy<!-- -->.<\/p>\n<figure class=\"portrait inline-media-wrapper\" style=\"--aspect-article-portrait:421 \/ 817\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/9c5f844e451283fe36aa5917d79e706b891278d58550d88cd42085c6424d77e8\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/9c5f844e451283fe36aa5917d79e706b891278d58550d88cd42085c6424d77e8\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/9c5f844e451283fe36aa5917d79e706b891278d58550d88cd42085c6424d77e8\"\/><source media=\"(min-width: 4000px)\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/9c5f844e451283fe36aa5917d79e706b891278d58550d88cd42085c6424d77e8\" alt=\"\" class=\"aspect-portrait flex items-start shrink-0 portrait article-portrait object-contain mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">The appeal for Mr Rahmat Wibowo is that LinkedIn dramatically widens one\u2019s visibility beyond immediate social circles.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: RAHMAT WIBOWO\/LINKEDIN<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Within <!-- -->a<!-- --> month, Mr <!-- -->Wibowo<!-- --> says he forged two relationships through LinkedIn.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">One Indonesian woman, a 25-year-old lawyer, <!-- -->discovered<!-- --> him two weeks ago after seeing his post about an AI legal product he was developing<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cShe was interested in what I did,\u201d he says. \u201cAnd somehow, we just started dating.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">A<!-- --> woman he met through LinkedIn <!-- -->in April<!-- --> briefly became his girlfriend, although the relationship fizzled out because they lived several hours apart in Jakarta.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The appeal for him, Mr <!-- -->Wibowo<!-- --> says, is that <!-- -->LinkedIn<!-- --> dramatically widens one\u2019s visibility <!-- -->beyond<!-- --> immediate social circles.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cLinkedIn can connect you with different cities, different countries,\u201d he reflects, adding that women outside Jakarta \u2013 and even overseas \u2013 began discovering his profile organically through the platform\u2019s algorithm after his posts went viral.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He posits that LinkedIn dating works only if users <!-- -->possess<!-- --> some form of visibility or credibility online \u2013 <!-- -->which he<!-- --> spent years building before posting about dating.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Part of why the platform appealed to him came down to verification.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cYou can\u2019t verify someone\u2019s background on a dating app,\u201d he says. \u201cBut on LinkedIn, everything is verifiable.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">While <!-- -->LinkedIn<!-- --> users mostly reacted positively or curiously, users on X mocked his quest for love on <!-- -->the<!-- --> platform as \u201cdelusional\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr <!-- -->Wibowo<!-- --> remains unfazed.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cWhat can I say?\u201d he says with a laugh. \u201cI\u2019m a risk-taker. I don\u2019t care what people say, as long as I\u2019m confident in myself.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He even believes LinkedIn\u2019s infrastructure could eventually evolve into a functional matchmaking system. <!-- -->An AI product he is working on<!-- -->, he reveals, involves scraping <!-- -->LinkedIn<!-- --> profiles and ranking compatibility between potential romantic partners, deploying the same methodology used in recruitment software.<\/p>\n<figure class=\"portrait inline-media-wrapper\" style=\"--aspect-article-portrait:1140 \/ 2199\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/c1ea577d52e96812629fe6c198eb17718de316047962371f1d5f3998b70a0d63?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/c1ea577d52e96812629fe6c198eb17718de316047962371f1d5f3998b70a0d63?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/c1ea577d52e96812629fe6c198eb17718de316047962371f1d5f3998b70a0d63?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/c1ea577d52e96812629fe6c198eb17718de316047962371f1d5f3998b70a0d63\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/c1ea577d52e96812629fe6c198eb17718de316047962371f1d5f3998b70a0d63\" alt=\"\" class=\"aspect-portrait flex items-start shrink-0 portrait article-portrait object-contain mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Matchmaking agency Lunch Actually\u2019s sponsored text on LinkedIn.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: COURTESY OF EMILY KOH<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">This hunger for human connection has not gone unnoticed by matchmaking agencies, <!-- -->with<!-- --> Lunch Actually and <!-- -->GaiGai<!-- --> increasingly advertising <!-- -->on LinkedIn, sending sponsored messages to<!-- --> professionals on the platform.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">For Lunch Actually co-founder Violet Lim, the logic is straightforward.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cOur clients \u2013 doctors, lawyers, bankers, entrepreneurs \u2013 they\u2019re not scrolling dating apps between meetings,\u201d she says. \u201cThey\u2019re on LinkedIn.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">She believes it works, precisely because users are not entering the platform looking for romance, instead presenting what she describes as their \u201cmost credible selves\u201d through their careers, achievements, public posts and professional reputations.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cYou can see their trajectory, their values through what they post, who vouches for them,\u201d she says, contrasting that with dating profiles \u201ccurated mostly for physical attraction\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Lunch Actually identifies high-achieving professionals \u2013 often in their 30s and 40s \u2013 who appear successful in many areas of life. As LinkedIn does not indicate whether users are <!-- -->single<!-- -->, the agency makes clear in its outreach that its services are intended for singles seeking long-term relationships.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Ms Lim says many <!-- -->users<!-- --> they approach admit they had been thinking about seeking help with dating.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cThe people who come to us from LinkedIn have <!-- -->done<!-- --> their homework,\u201d she <!-- -->adds<!-- -->. \u201cThey arrive ready to look for a serious relationship.\u201d<\/p>\n<figure class=\"landscape inline-media-wrapper\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/adc43b8e384af321aad201e1b94b87b79a74fbda7a6a5a96f7779431eb06d3a9?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/adc43b8e384af321aad201e1b94b87b79a74fbda7a6a5a96f7779431eb06d3a9?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/adc43b8e384af321aad201e1b94b87b79a74fbda7a6a5a96f7779431eb06d3a9?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/adc43b8e384af321aad201e1b94b87b79a74fbda7a6a5a96f7779431eb06d3a9\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/adc43b8e384af321aad201e1b94b87b79a74fbda7a6a5a96f7779431eb06d3a9\" alt=\"\" class=\"aspect-landscape flex items-start shrink-0 object-cover landscape article-landscape mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Lunch Actually co-founder Violet Lim says LinkedIn\u2019s professional ecosystem allows matchmaking agencies to reach career-driven singles.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: COURTESY OF VIOLET LIM<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Dating apps, in contrast, increasingly feel exhausting to many professionals, with Ms Lim summing up the experience as an endless cycle of \u201cswipe, match, ghost, repeat\u201d.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Lunch Actually has already seen over 20<b> <\/b>marriages emerge from its LinkedIn outreach efforts, while a \u201cmeaningful portion\u201d of new client<!-- --> inquiries<!-- --> over the last year have also come through the platform.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In 2025, software engineer and content creator Varick Lim, 32, turned to LinkedIn to recruit contestants for an AI-powered dating show inspired by <!-- -->The Bachelorette (2003 to present).<!-- --> It featured artificial intelligence interviews <!-- -->with<!-- --> male and female participants, analysing their conversations and eventually selecting the \u201cmost compatible\u201d match.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He says posting the recruitment call on the platform was less a calculated strategy than a practical decision. As someone who regularly posts AI-related content there with an audience of around 4,000 followers, LinkedIn simply <!-- -->expanded<!-- --> the pool of people he could reach.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cI did pause to ask myself, \u2018Is this even appropriate?\u2019\u201d he recalls.<\/p>\n<figure class=\"portrait inline-media-wrapper\" style=\"--aspect-article-portrait:564 \/ 871\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/eeb48c9dec2bcf04201006128d6a51de08d0e65658aa832050779ccb87e469e6?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/eeb48c9dec2bcf04201006128d6a51de08d0e65658aa832050779ccb87e469e6?w=564\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/eeb48c9dec2bcf04201006128d6a51de08d0e65658aa832050779ccb87e469e6?w=564\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/eeb48c9dec2bcf04201006128d6a51de08d0e65658aa832050779ccb87e469e6\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/eeb48c9dec2bcf04201006128d6a51de08d0e65658aa832050779ccb87e469e6\" alt=\"\" class=\"aspect-portrait flex items-start shrink-0 portrait article-portrait object-contain mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Mr Varick Lim said posting the recruitment call on LinkedIn was less a calculated strategy than a practical decision.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: VARICK LIM\/LINKEDIN<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">But <!-- -->the recruitment post<!-- --> eventually drew around 7,500 impressions and 86 reactions, leading one <!-- -->LinkedIn<!-- --> connection \u2013 a former work acquaintance \u2013 to sign up as the show\u2019s bachelorette.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The YouTube dating show, which aired in June 2025, featured five male contestants, two of whom applied to join. <!-- -->Three<!-- --> were recruited by Mr Lim.<\/p>\n<p><iframe loading=\"lazy\" title=\"Can AI find her True Love? | Love Optimized Ep. 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BxOxzl5OyQ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Although the <!-- -->\u201cwinner\u201d<!-- --> selected by AI did not end up dating the contestant<!-- -->,<!-- --> the experience reinforced for Mr Lim how the lines between networking, work and social life have blurred online today.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Singaporeans, he feels, are deeply pragmatic about dating, particularly when it comes to their partner\u2019s career and education.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIn Singapore, job title and company are honestly a big part of how people evaluate a potential partner,\u201d he says. \u201cLinkedIn has a lot of useful signals for that.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Even as LinkedIn users experiment with dating posts and matchmaking outreach, the platform still occupies an awkward middle ground where most people remain unsure which personal quests are appropriate<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">As Mr Lim puts it, overt flirting in a professional space can <!-- -->come<!-- --> across as awkward, spammy or <!-- -->desperate<!-- -->.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">LinkedIn itself appears eager to maintain that distinction, in response to queries from <!-- -->ST<!-- -->.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cLinkedIn is a place for professionals to connect, grow and succeed, whether it\u2019s landing a new role, building a business or expanding their network through meaningful conversations,\u201d says a <!-- -->spokesperson<!-- -->, adding that \u201cromantic advances or harassment\u201d violate the platform\u2019s policies.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Still, users continue to push at those boundaries, something Prof Lew believes reflects broader shifts in online behaviour and self-presentation, more than LinkedIn itself evolving into a dating platform.\u00a0<\/p>\n<figure class=\"portrait inline-media-wrapper\" style=\"--aspect-article-portrait:1140 \/ 1446\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/1cea1ca434ee5017ba8f614d1ee067493ebf6fabea34fff4f8b26c89aebc725e?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/1cea1ca434ee5017ba8f614d1ee067493ebf6fabea34fff4f8b26c89aebc725e?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/1cea1ca434ee5017ba8f614d1ee067493ebf6fabea34fff4f8b26c89aebc725e?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/1cea1ca434ee5017ba8f614d1ee067493ebf6fabea34fff4f8b26c89aebc725e\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/1cea1ca434ee5017ba8f614d1ee067493ebf6fabea34fff4f8b26c89aebc725e\" alt=\"\" class=\"aspect-portrait flex items-start shrink-0 portrait article-portrait object-contain mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Assistant Professor Lew Zijian of NTU\u2019s Wee Kim Wee School of Communication and Information says the issue is less about whether LinkedIn should remain strictly professional, and more about how people behave on it.\u00a0<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: COURTESY OF LEW ZIJIAN<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Despite being designed for professional networking, he notes that the platform <!-- -->contains<!-- --> many of the same mechanics as other social media apps \u2013 public profiles, self-presentation, visible social networks and direct messaging functions.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cThe pioneers of LinkedIn dating may be negatively judged for being inappropriate,\u201d he says. \u201cBut as more people adopt similar behaviours, over time, such behaviours will be deemed more appropriate.\u201d\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He argues that the issue now is less about whether LinkedIn should remain strictly <!-- -->professional<!-- -->, and more about how people <!-- -->behave<!-- --> on it.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cWhat\u2019s inappropriate <!-- -->is<!-- --> being a nuisance to others \u2013 pestering potential partners after being rejected, stalking behaviours and so on.\u201d\u00a0<\/p>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.straitstimes.com\/life\/finding-love-on-linkedin-why-are-more-singles-giving-it-a-shot\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE \u2013 On freelance photographer and videographer Eugene Tan\u2019s LinkedIn profile picture sits a familiar ring styled after the professional networking platform\u2019s \u201cOpen To Work\u201d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":54687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-54685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/54685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54685"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/54685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/54687"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}