{"id":54241,"date":"2026-05-21T22:01:40","date_gmt":"2026-05-21T14:01:40","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=54241"},"modified":"2026-05-21T22:01:40","modified_gmt":"2026-05-21T14:01:40","slug":"era-realtor-allegedly-violates-flyer-distribution-mou","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=54241","title":{"rendered":"ERA realtor allegedly violates flyer distribution MOU"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\">\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">A Sengkang resident has spoken up after receiving a leaflet from an ERA property agent that he believes violates guidelines on flyer distribution.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Stomper <strong class=\"font-primary\">J,<\/strong> a resident at Block 253 Compassvale Street, said he came across the flyer on May 13 at 12.59am.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">A photo that J shared with Stomp shows half of the flyer in his home, which meant that the other half was likely outside his unit \u2014 in view of the public.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">The flyer was printed by an agent from Realty Royale, which is a division under ERA Realty Network Pte Ltd. It listed sale transactions of HDB flats in the area and advertised the company\u2019s services.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">J described this as \u201cunprofessional and totally disregarding guidelines\u201d.<\/p>\n<div>\n<div class=\"my-lg md:my-xl\">\n<p><hr class=\"flex-1 border-grayscale-100 lg:hidden\"\/><span class=\"text-grayscale-400 text-14 leading-16 font-primary text-center lg:text-left p-sm\">Scroll to continue reading<\/span><\/p>\n<hr class=\"flex-1 border-grayscale-100 my-md\"\/>\n<hr class=\"my-md border-grayscale-100\"\/><\/div>\n<\/div>\n<h2 class=\"lg:text-28 lg:leading-33.6px pt-md font-primary text-24 font-bold leading-1.2\">Guidelines: Flyers must only be visible to intended recipient<\/h2>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">According to the Singapore Institute of Estate Agents\u2019 (SIEA) <a class=\"text-primary-brand no-underline hover:underline\" rel=\"nofollow noopener\" href=\"https:\/\/www.siea.org.sg\/mou-signing-flyer-distribution-to-hdb-homes\/\" target=\"_blank\">Memorandum of Understanding (MOU) on proper flyer distribution<\/a>:<\/p>\n<div class=\"relative mt-lg px-xl pb-xs pt-md\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 42 36\" class=\"absolute left-[17px] top-0 z-[1] h-[36px] w-[42px] fill-primary-200\"><default:path d=\"M16.6972 27.7021C16.6972 30.5106 15.841 32.5957 14.1284 33.9574C12.5015 35.3191 10.6606 36 8.6055 36C6.46483 36 4.49541 35.234 2.69725 33.7021C0.899082 32.1702 0 29.8298 0 26.6808C0 23.7872 1.02752 20.0851 3.08257 15.5745C5.22324 10.9787 8.86238 5.78724 14 0L19.2661 3.44681C16.8685 7.61702 15.2416 10.766 14.3853 12.8936C13.6147 15.0213 13.2294 16.6383 13.2294 17.7447C13.2294 18.766 13.5291 19.7447 14.1284 20.6809C14.7278 21.617 15.2844 22.6383 15.7982 23.7447C16.3976 24.766 16.6972 26.0851 16.6972 27.7021ZM39.4312 27.7021C39.4312 30.5106 38.5749 32.5957 36.8624 33.9574C35.2355 35.3191 33.3945 36 31.3394 36C29.1988 36 27.2294 35.234 25.4312 33.7021C23.633 32.1702 22.7339 29.8298 22.7339 26.6808C22.7339 23.7872 23.7615 20.0851 25.8165 15.5745C27.9572 10.9787 31.5963 5.78724 36.7339 0L42 3.44681C39.6024 7.61702 37.9755 10.766 37.1193 12.8936C36.3486 15.0213 35.9633 16.6383 35.9633 17.7447C35.9633 18.766 36.263 19.7447 36.8624 20.6809C37.4618 21.617 38.0184 22.6383 38.5321 23.7447C39.1315 24.766 39.4312 26.0851 39.4312 27.7021Z\"\/><\/default:svg><\/p>\n<p class=\"font-secondary relative z-[2] text-20 font-bold leading-1.5 text-grayscale-800 md:text-24\">Property flyers and pamphlets must be properly distributed to homes and other premises without being visible to members of the public other than the intended recipient(s), such as by placing flyers in mailboxes (e.g. by Singpost or flyer distributors).<\/p>\n<\/div>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Real estate companies who have signed the MOU include PropNex Realty Pte Ltd, ERA Realty Network Pte Ltd, Huttons Asia Pte Ltd, OrangeTee &amp; Tie Pte Ltd and SRI Pte Ltd.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Stomp understands that these guidelines <a class=\"text-primary-brand no-underline hover:underline\" rel=\"nofollow noopener\" href=\"https:\/\/www.siea.org.sg\/mou-signing-flyer-distribution-to-hdb-homes\/\" target=\"_blank\">do not amount to a statutory prohibition with defined penalties<\/a>.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Prior to the guidelines taking effect on April 1, J said he received flyers almost weekly. However, this appears to have \u201cceased\u201d since the guidelines kicked in.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">J said he did not report the matter to SIEA as \u201cthere\u2019s no proper channel for feedback available\u201d. However, Stomp\u2019s checks found that SIEA\u2019s website provides the email addresses of the departments that oversee flyer distribution in the respective signatory companies.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">In response to Stomp\u2019s queries, SIEA reiterated the MOU guidelines.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">ERA confirmed that it would investigate the matter and handle it in accordance with the MOU.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Real estate flyers remain a concern for many residents. In early May, a <a class=\"text-primary-brand no-underline hover:underline\" href=\"https:\/\/www.stomp.sg\/trending-now\/realtor-who-lists-non-existent-choa-chu-kang-units-sale-says-printing-company-made-typo?ref=inline-article-9084523\" target=\"_blank\" data-discover=\"true\" rel=\"noopener\">PropNex realtor was criticised<\/a> for advertising \u201cnon-existent blocks\u201d on his leaflet, which he attributed to a typo made by the printing company.<\/p>\n<hr class=\"bg-primary-100 h-px border-0 mt-lg md:mt-xxl\"\/>\n<div class=\"flex flex-col gap-xl rounded-xl border border-primary-100 mt-lg md:mt-xxl\"><img decoding=\"async\" src=\"https:\/\/www.stomp.sg\/assets\/stomp-comment-COLiWNMD.png\" alt=\"Stomp Comment\" class=\"absolute -mt-lg -ml-xs w-[203px] md:w-[255px]\"\/><\/p>\n<p>Have something to say? Join in!<\/p>\n<\/div>\n<div class=\"pt-lg md:pt-xxl\">\n<p class=\"text-18 leading-1.8 font-grayscale-800 font-semibold\">Explore more on these topics<\/p>\n<\/div>\n<div class=\"py-lg\">\n<p class=\"inline items-center text-18 font-semibold text-black leading-1.2 text-grayscale-800\">See something interesting?<!-- --> <a class=\"inline-flex items-center gap-x-xs text-primary-brand\" rel=\"noreferrer noopener\" href=\"https:\/\/www.stomp.sg\/contribute\" target=\"_blank\" data-discover=\"true\">Contribute<\/a> <!-- -->your story to us.<\/p>\n<\/div>\n<div class=\"flex w-full flex-col gap-md\"><span class=\"font-primary text-18 font-semibold leading-1.2 text-black\">Get more of Stomp&#8217;s latest updates by following us on:<\/span><\/div>\n<hr class=\"bg-primary-100 h-px border-0 my-lg md:my-xxl\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.stomp.sg\/singapore-seen\/investigations-ongoing-after-sengkang-resident-says-era-realtor-violated-flyer-distribution\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Sengkang resident has spoken up after receiving a leaflet from an ERA property agent that he believes violates guidelines on flyer distribution. Stomper J,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":54242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-54241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/54241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54241"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/54241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/54242"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}