\n<\/p>\n
For now, the founders are intentionally keeping the product range focused. Beyond its shells, fleece jackets, hiking pants and merino layers, Goliath recently launched a lighter Stormshield Ultralight jacket aimed at trail runners and hikers in hot, humid climates like Southeast Asia. They are also exploring colder-weather gear and lifestyle accessories such as bags.<\/span><\/p>\n \u201cWe\u2019ve already researched products like hiking poles and beanies,\u201d said Wong. \u201cBut if we don\u2019t think demand is fully there yet, or the product still isn\u2019t good enough, we\u2019d rather not launch it.\u201d<\/span><\/p>\n Su added: \u201cWe want to be intentional about what we put out. As an outdoor brand, it\u2019s important to think responsibly about production and demand.\u201d<\/span><\/p>\n That discipline is partly practical too. Minimum order quantities remain expensive, production lead times can stretch up to 80 days, and the brand\u2019s bestselling hiking pants were sold out when CNA Lifestyle spoke to the founders.<\/span><\/p>\n For Wong, the response so far speaks for itself. \u201cIf people are sceptical, I\u2019d point them to our reviews \u2013 you can tell they\u2019re real,\u201d he said. \u201cWe\u2019re still learning, but we genuinely believe there\u2019s room for outdoor gear that performs well without being out of reach.\u201d<\/span><\/p>\n Wong says both founders are fully reinvesting into the business rather than drawing salaries. He hopes that, eventually, Goliath can grow into something larger than just an outdoor label.<\/p>\n During the pandemic, Wong founded Food for the Homeless Singapore, a ground-up initiative, which provided daily dinner deliveries and other essentials to homeless shelters at a time when they were overcrowded and struggling with limited resources. While running his own initiative, he also supported Bless Community Services and St Vincent Home.<\/p>\n \u201cMy goal eventually is for Goliath to reach a stage where we\u2019re stable enough to give back more meaningfully to underserved communities and causes,\u201d he said.<\/p>\n<\/div>\n