\n
![](\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/05\/19\/559b1a6b-4a60-4ef9-a856-459b6f26b5c1_1c3d51c9.jpg?itok=6aqPy2uh&v=1779164938\")
<\/p>\n
\n<\/p>\n
\u201cI want to remind people that, even when you don\u2019t feel it, you are loved, and you are seen,\u201d says Cherry Yeung, the founder of Cute Soulz, a fledgling art and wellness project that has amassed more than 112,000 Instagram followers to date.<\/p>\n
The brand\u2019s signature character is a small, flower-like doll that Yeung calls the \u201cLittle Inner Child\u201d. It lives in everyone\u2019s heart, she says, but is too easily neglected when life becomes a blur of deadlines and commutes.<\/p>\n
Cute Soulz products range from keychains to figurines and come in different colours or emotions aside from its classic sunflower-yellow: healing, hopeful and courageous.<\/p>\n
Yeung\u2019s mission is to coax a little more emotional honesty out of one of the world\u2019s most fast-paced cities.<\/p>\n
But before there were products, the project was much simpler: a pencil, a sketchbook and a girl walking up to strangers with a drawing.<\/p>\n
On the MTR, in a bustling market or outside a restaurant, Yeung sits with her sketchbook, scanning the crowd. She spots a stranger, often someone not smiling or lost in the grind of work, and starts to draw.<\/p>\n<\/div>\n