SINGAPORE, May 16 \u2014 Football fever is getting a tail-wagging twist in Singapore as fans count down to this year\u2019s Fifa World Cup in June.<\/p>\n
Sportswear giant Adidas is giving pet lovers in the city-state a novel way to show team spirit \u2014 football shirts for their four-legged friends.<\/p>\n
The company\u2019s first pet collection in Singapore swaps the usual squeaky toys and chew bones for mini-football fashion, including pint-sized jerseys of Japan and reigning world champions Argentina.<\/p>\n
![\"A](\"https:\/\/www.malaymail.com\/malaymail\/uploads\/images\/2026\/05\/16\/341300.jpg\" "\\"A")
<\/div>\nA pet owner walks with their dog wearing a football shirt at a runway show during a media preview of FurKids Fiesta, showcasing Adidas\u2019 first pet collection, in Singapore on May 16, 2026. \u2014 AFP pic<\/p>\n<\/p><\/div>\n
The pet kit is on sale at a pop-up store in the city\u2019s Clarke Quay district this weekend and next, and from May 24 at select Adidas stores and online.<\/p>\n
The collection taps into two obsessions for residents in the affluent city-state: football and pets.<\/p>\n
\u201cBy offering World Cup jerseys as part of the pet collection, we are giving fans a new way to express their love for the game and celebrate it as a shared family experience,\u201d Chen Rui Yuan, Adidas country manager for Singapore, told AFP.<\/p>\n
![\"Pet](\"https:\/\/www.malaymail.com\/malaymail\/uploads\/images\/2026\/05\/16\/341302.jpg\" "\\"Pet")
<\/div>\nPet dogs wearing matching football shirts are pictured during a media preview of FurKids Fiesta, showcasing Adidas\u2019 first pet collection, in Singapore on May 16, 2026. \u2014 AFP pic<\/p>\n<\/p><\/div>\n
\u201cPets today are increasingly seen as part of the family and an extension of consumers\u2019 lifestyles, especially among younger urban audiences.\u201d<\/p>\n
At a media preview today, dogs previously rescued from shelters and their owners strutted on a fashion runway, some wearing matching World Cup shirts.<\/p>\n
\u201cI think it\u2019s a really great idea. I\u2019m a big believer of pet adoption and rescuing dogs, so it\u2019s really great that I have clothes that I can match with Mocha,\u201d said lawyer Deryne Sim, 40, who wore Japan\u2019s blue shirt with her dog Mocha.<\/p>\n
\u201cThe World Cup is something that previously only humans enjoyed, like we can watch it on TV, we can go to the bar, we can hang out with friends.<\/p>\n
\u201cBut now with these jerseys from Adidas, our dogs can join in too,\u201d she told AFP.<\/p>\n
![\"A](\"https:\/\/www.malaymail.com\/malaymail\/uploads\/images\/2026\/05\/16\/341303.jpg\" "\\"A")
<\/div>\nA pet owner pushes a car their dogs wearing football shirts at a runway show during a media preview of FurKids Fiesta, showcasing Adidas’ first pet collection, in Singapore on May 16, 2026. \u2014 AFP pic<\/p>\n<\/p><\/div>\n
Eleanor Tan, 61, came to the \u201cfurkids fiesta\u201d event with her three bichon frises, all wearing Japan\u2019s colours.<\/p>\n
\u201cIt\u2019s really a wonderful idea. A lot of people they love football jerseys. What more (if) a family member who is a dog also gets to wear the clothes as well,\u201d she told AFP.<\/p>\n
\u201cThe dogs accompany their parents to cheer for the same team. It\u2019s wonderful. Watching football is like a family thing… they are family members as well.\u201d<\/p>\n
Businessman Sam Tan, 49, came to the event with his two daughters, both wearing the famous light blue and white stripes of Argentina, and their golden retriever Cloudy, was also garbed in the same kit.<\/p>\n
He said he felt excited that as a family they can wear the same shirts.<\/p>\n
\u201cThey (pets) should be treated better than what they used to do,\u201d he told AFP.<\/p>\n
![\"Pet](\"https:\/\/www.malaymail.com\/malaymail\/uploads\/images\/2026\/05\/16\/341304.jpg\" "\\"Pet")
<\/div>\nPet owners pose with their dog wearing matching football shirts during a media preview of FurKids Fiesta, showcasing Adidas\u2019 first pet collection, in Singapore on May 16, 2026. \u2014 AFP pic<\/p>\n<\/p><\/div>\n
Each pet jersey retails for SG$49 (about RM151).<\/p>\n
\u201cIt\u2019s really cool like if we have our friends and family over, we\u2019re all shouting at the TV screen and watching football,\u201d said Sim.<\/p>\n
\u201cIt\u2019ll be really great if our dogs can join in the fun as well.\u201d \u2014 AFP<\/p>\n
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