{"id":52035,"date":"2026-05-13T15:44:37","date_gmt":"2026-05-13T07:44:37","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=52035"},"modified":"2026-05-13T15:44:37","modified_gmt":"2026-05-13T07:44:37","slug":"review-luxury-private-club-soho-house-opens-in-aoyama-tokyos-trendiest-neighbourhood","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=52035","title":{"rendered":"Review | Luxury private club Soho House opens in Aoyama, Tokyo\u2019s trendiest neighbourhood"},"content":{"rendered":"


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Aoyama is undoubtedly Tokyo\u2019s most fashionable neighbourhood. Nestled between Harajuku, Shibuya and Daikanyama, the area is the city\u2019s epicentre of cool. Home to independent boutiques, curated multi-brand stores and buzzy cafes, Aoyama attracts fashionable locals and in-the-know travellers.<\/p>\n

The upscale area, however, has always lagged behind places such as Shinjuku and Ginza<\/span> when it comes to luxury accommodation. This is set to change with the long-awaited arrival of Soho House<\/span> Tokyo, at least for members of the famous private club who can now make the Tokyo outpost their base in the city.<\/div>\n

Located on Aoyama Dori, a couple of blocks from Omotesando \u2013 the tree-lined avenue filled with landmark buildings housing the flagships of the world\u2019s top luxury brands \u2013 Soho House Tokyo occupies part of the ground floor and four upper floors of Omotesando Grid Tower, a newly built high-rise.<\/p>\n

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The discreet entrance to Soho House Tokyo. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Its discreet entrance just off Aoyama Dori is easy to miss, but once you step inside you\u2019ll recognise all the unmistakable design elements of Soho House. The happening lobby is decorated with artworks from Japan-based artists and, like its Hong Kong counterpart, features a bookshop from luxury publisher Taschen. A vending machine offers items such as beach towels and other sundries in a cute homage to Japan\u2019s obsession with the selling device.<\/p>\n

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Members of Soho House can work at communal tables. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

The warmth of the decor extends to the 42 rooms, located on the 11th and 12th floors of the building. Featuring lovely balconies overlooking Tokyo Tower and the city\u2019s skyline, the bedrooms are cosy and welcoming, eschewing the minimalist atmosphere of most luxury hotels these days. Tatami-patterned floors, paper lamps, kimono fabrics and lacquer pieces are nods to Japan\u2019s traditional crafts. They\u2019re mixed in with touches like rotary phones, vintage furniture, Marshall speakers and potted plants that give the spaces a lived-in and retro feel.<\/p>\n

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Bedrooms come with balconies overlooking the city\u2019s skyline. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Unsurprisingly, the common areas are the true heart of the property. Soho House Tokyo only opened last month, but on a recent visit, the place was buzzing with members busy at their laptops or taking meetings. The House Brasserie, the main restaurant, specialises in hearty fare such as chicken pot pie with morels and Japanese-inspired Western dishes like Unzen pork sausage rolls with a black garlic HP sauce. Edomae-style sushi is available at a sushi counter in the club lounge on the 13th floor.<\/p>\n

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\"The<\/div>
The rooftop pool is heated during Tokyo\u2019s colder months. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n


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Aoyama is undoubtedly Tokyo\u2019s most fashionable neighbourhood. Nestled between Harajuku, Shibuya and Daikanyama, the area is the city\u2019s epicentre of cool. Home to independent boutiques,…<\/p>\n","protected":false},"author":1,"featured_media":52036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4840],"tags":[22582,3807,1196,3656,3021,3633,4779,28,22581,9307,19878],"class_list":["post-52035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-globetrotting","tag-aoyama","tag-club","tag-house","tag-luxury","tag-neighbourhood","tag-opens","tag-private","tag-review","tag-soho","tag-tokyos","tag-trendiest","wpcat-4840-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/52035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52035"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/52035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/52036"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}