{"id":52030,"date":"2026-05-13T15:17:36","date_gmt":"2026-05-13T07:17:36","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=52030"},"modified":"2026-05-13T15:17:36","modified_gmt":"2026-05-13T07:17:36","slug":"sgfr-store-opening-sparks-long-queues-at-jurong-point","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=52030","title":{"rendered":"SGFR Store opening sparks long queues at Jurong Point"},"content":{"rendered":"


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Fans flocked to Jurong Point on May 9 for the opening of popular snack and convenience chain The SGFR Store\u2019s newest outlet, resulting in massive crowds and long queues<\/a>.<\/p>\n

Stomper Yeow<\/strong>, who visited the mall that afternoon, said he was shocked by the turnout.<\/p>\n

\u201cWhen I got there, wow!\u201d he exclaimed. \u201cLong queue from front till back.\u201d<\/p>\n

A video and photos shared by the Stomper show large crowds packed around the Level 2 outlet, while curious onlookers lined the mall\u2019s upper floors to catch a glimpse of the opening that took place at about 2pm.<\/p>\n

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\u201cEven Level 3 had a lot of people standing there and watching,\u201d Yeow said.<\/p>\n

The SGFR Store, known for its viral snacks, drinks and social media marketing, has built a strong following online, particularly among younger fans in Singapore and Malaysia.<\/p>\n

Days before the launch, the store had promoted giveaways on its Instagram page<\/a>, including Samsung Galaxy A07 smartphones for the first three people in the queue, as well as free Thai milk buns, crunchy gummies, twister gummies and spicy fries for the first 250 customers.<\/p>\n

Some commenters on the store\u2019s Instagram page claimed they would start queueing at Jurong Point<\/a> as early as the day before the opening.<\/p>\n

Stomper ‘disappointed\u2019 after queueing for over five hours<\/h2>\n

According to the Stomper, many teenagers and children in the crowd were shouting loudly at certain moments, prompting staff and security guards to step in.<\/p>\n

\u201cThe staff and security guards had to ask them to lower the noise and not block the way because a lot of people were obstructing the walkway,\u201d he said. \u201cI hope everyone can be mindful, care about others more and not become a public nuisance.\u201d<\/p>\n

Yeow added that he queued for more than five hours but still did not manage to enter the store.<\/p>\n

\u201cI was very disappointed that I couldn\u2019t enter,\u201d he said. \u201cI heard from the staff that you needed a queue number.\u201d<\/p>\n

\u201cI wish they had managed the queue better.\u201d<\/p>\n

Stomp has reached out to The SGFR Store for comment.<\/p>\n

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