{"id":50269,"date":"2026-05-06T17:05:40","date_gmt":"2026-05-06T09:05:40","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=50269"},"modified":"2026-05-06T17:05:40","modified_gmt":"2026-05-06T09:05:40","slug":"sniper-elite-studio-has-no-plans-to-use-generative-ai-in-games-but-the-conversation-should-be-more-nuanced-says-ceo","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=50269","title":{"rendered":"Sniper Elite Studio Has No Plans To Use Generative AI In Games, But The Conversation &quot;Should Be More Nuanced,&quot; Says CEO"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.gamespot.com\/a\/uploads\/screen_medium\/1632\/16320660\/4691953-download%283%29.jpg\" \/><\/p>\n<p dir=\"ltr\">Rebellion, the team behind Sniper Elite and last year&#8217;s hidden gem, Atomfall, has no expectations &#8220;to ever use gen AI on the screen,&#8221; according to CEO Jason Kingsley in a conversation with GameSpot. &#8220;This isn&#8217;t what we think we should be doing.&#8221; Still, the CEO added that he feels having an online conversation on the topic has become &#8220;very difficult.&#8221;<\/p>\n<p dir=\"ltr\">&#8220;The online discourse, I think, should be more nuanced. I think we should be able to have a better, more meaningful conversation, and discuss ideas. Because some people are totally against any form of AI at all. Other people are totally for every kind of AI possible. And I think the reality has to be somewhere in the middle.&#8221;<\/p>\n<p dir=\"ltr\">Kingsley said that the idea of &#8220;using [gen AI] as part of the tools chain and the process, helping speed up iteration, it may have its practical uses [&#8230;] For example, back in the day, one of our big, successful levels in Sniper Elite was a viaduct with a big gun on the top of it. You could take a screenshot of that, and maybe a designer says, &#8216;What would this look like in the snow? Would this play differently in the snow? Would it play differently at night?&#8217; We didn&#8217;t do that, but you could. The designer could put it through a gen AI and say, &#8216;Turn this from an Italian landscape to a snowy landscape, and let me have a look at it. And that means they can explore ideas cheaply and quickly to see whether it&#8217;s worth exploring with human beings more.&#8221;<\/p>\n<p>Continue Reading at GameSpot<br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.gamespot.com\/articles\/sniper-elite-studio-has-no-plans-to-use-generative-ai-in-games-but-the-conversation-should-be-more-nuanced-says-ceo\/1100-6539793\/?ftag=CAD-01-10abi2f\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebellion, the team behind Sniper Elite and last year&#8217;s hidden gem, Atomfall, has no expectations &#8220;to ever use gen AI on the screen,&#8221; according to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":50270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[5668,6960,3166,321,10401,22130,40,22129,22128,2770],"class_list":["post-50269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-ceo","tag-conversation","tag-elite","tag-games","tag-generative","tag-nuancedquot","tag-plans","tag-quotshould","tag-sniper","tag-studio","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/50269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50269"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/50269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/50270"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}