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\u201cMilli\u201d references the word \u201cmillennium\u201d, \u201cwhich marks a significant passage of time and signals evolution, transformation, and new beginnings,\u201d said Leong Sheen Jet, co-founder of The Proper Concepts Collective, which comprises Bae\u2019s, The Feather Blade, Rappu and more. \u201cAt its core, the concept reflects how Singapore\u2019s flavours, sounds, and social culture have and will evolve across generations.\u201d<\/p>\n
Nostalgia will be a strong focus here, he told us. \u201cWhether it\u2019s what you eat, drink or listen to, everything is designed to feel familiar yet reimagined. There\u2019s a strong emotional connection people have to the flavours they grew up with, the songs they remember, even shared social rituals like supper or nightlife. We wanted to capture that familiarity, but reinterpret it in a way that feels current and forward-looking.\u201d<\/p>\n
At the same time, \u201cIt\u2019s not about replicating the past, but about transforming it, by taking something recognisable and presenting it in a way that feels fresh, unexpected, and relevant today.\u201d<\/p>\n<\/div>\n