{"id":48918,"date":"2026-05-01T15:06:36","date_gmt":"2026-05-01T07:06:36","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=48918"},"modified":"2026-05-01T15:06:36","modified_gmt":"2026-05-01T07:06:36","slug":"how-china-is-using-ai-and-state-funding-to-transform-the-micro-drama-industry","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=48918","title":{"rendered":"How China is using AI \u2013 and state funding \u2013 to transform the micro drama industry"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/04\/30\/627bd9ad-47b4-43c7-afd3-5eaee675fab3_f7ede5ee.jpg?itok=UxxO8LYG&amp;v=1777540973\" \/><\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Vigloo, a South Korean micro drama production company, has gone all-in on artificial intelligence this year, betting that automation can fundamentally reshape how content is made.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The company has begun spending roughly 30 per cent of its budget on AI-driven workflows, and the change is already having a dramatic impact. It can now produce a show in just one month rather than three, and at one-fifth of the cost.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">That is not only allowing Vigloo to release far more shows, but also to experiment with a broader range of genres and styles. The firm is even starting to let AI agents handle core tasks like writing scripts, which are then reviewed by human producers.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Yet Vigloo still feels under pressure. The competition from China\u2019s vast micro drama industry is getting ever more intense, as the country throws its weight behind AI-driven content, according to Neil Choi, the company\u2019s CEO.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">China has pioneered the creation of micro dramas \u2013 also known as vertical dramas \u2013 a new entertainment format that is often dubbed \u201cTV for the TikTok generation\u201d. The soap opera-like shows are divided into dozens of episodes just a minute or two long, which usually end with a shocking cliff-hanger to keep viewers hooked.<\/p>\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">The format, which took off during the Covid-19 pandemic, <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">has already transformed<\/span> China\u2019s entertainment industry, with the shows reaching an estimated 660 million domestic viewers in 2024. And it is <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">rapidly gaining traction<\/span> globally as well.<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/economy\/china-economy\/article\/3352019\/how-china-using-ai-and-state-funding-transform-micro-drama-industry?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vigloo, a South Korean micro drama production company, has gone all-in on artificial intelligence this year, betting that automation can fundamentally reshape how content is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[832,8816,9016,4787,9457,5204,9338],"class_list":["post-48918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-china","tag-drama","tag-funding","tag-industry","tag-micro","tag-state","tag-transform","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/48918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48918"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/48918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/48919"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}