{"id":48226,"date":"2026-04-29T05:33:52","date_gmt":"2026-04-28T21:33:52","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=48226"},"modified":"2026-04-29T05:33:52","modified_gmt":"2026-04-28T21:33:52","slug":"mindseyes-controversial-blacklisted-dlc-is-a-desperate-publicity-stunt","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=48226","title":{"rendered":"MindsEye&#8217;s controversial Blacklisted DLC is a desperate publicity stunt"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>There are a few ways to deal with a bad video game launch. Some studios dedicate themselves to rehabilitating a bad game they still believe in; others cut their losses and move on to the next project knowing what not to do next time. Or, you could do\u2026 whatever <em>MindsEye<\/em> developer Build a Rocket Boy did instead.<\/p>\n<p>    <!-- No AdsNinja v10 Client! --><!-- No AdsNinja v10 Client! --><\/p>\n<p>After the disastrous launch of <em>MindsEye<\/em>, a third-person shooter directed by former Grand Theft Auto producer Leslie Benzies, a typical flop turned into a circus over the course of nine months. Rather than taking a loss with grace, Benzies began spreading conspiracy theories that the game was sabotaged by internal and external forces. Studio co-CEO Mark Gerhard even went as far as to suggest that some of the negative reception to the game was being financed by malicious actors.<\/p>\n<p>A tantalizing mystery rose from a flop that was far more interesting than <em>MindsEye<\/em> ever was: Who wanted to kill <em>MindsEye <\/em>and why?<\/p>\n<div class=\"body-img landscape \">\n<div class=\"responsive-img  image-expandable  img-article-item\" style=\"padding-bottom:56.25%\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;&quot;\">\n                                                                                            <picture><source media=\"(max-width: 480px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\"\/><source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\"\/><source media=\"(max-width: 1023px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\"\/><img width=\"1650\" height=\"928\" loading=\"lazy\" decoding=\"async\" alt=\"mindseye-blacklisted-julia-black-stealth-1\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" src=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-stealth-1.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" class=\"img-brightness-opt-out\"\/>\n        <\/picture>\n<\/p><\/div>\n<\/p><\/div>\n<p> Build a Rocket Boy promised to deliver some of those answers in the game\u2019s first DLC expansion, <em>Blacklisted<\/em>, which is available now as a free update. Gerhard has spent the last month hyping up the shooter\u2019s new mission as a must-see event, claiming it would contain real \u201cevidence\u201d of sabotage. He even teased that it would include the names of some of the people involved with the behind-the-scenes drama.<\/p>\n<p>The reality is much more mundane than that. Gerhard&#8217;s salacious comments have proven to be little more than a cynical marketing tactic for a paltry mission that doesn\u2019t attempt to address any of <em>MindsEye<\/em>\u2019s real problems. Aside from peppering in a few poorly coded references to real people, the only thing that\u2019s shocking about <em>Blacklisted <\/em>is how boring it is.<\/p>\n<p>In <em>Blacklisted<\/em>, you play as a brand-new super spy named Julia Black. She works for an agency called Meridian, who has sent her to the Las Vegas-inspired Redrock to assassinate two people behind a new designer drug that\u2019s spreading through the city. The spy mission plays out like a repurposed Hitman mission, as Julia bounces between a few locations, gathers intel, and executes the bad guys. Along the way, she learns that there\u2019s a much bigger conspiracy theory happening behind the scenes that\u2019s bigger than euphoria-inducing drugs. Intrigued yet?<\/p>\n<p>Let\u2019s back up for a second, because there are some weird things you\u2019ll see in the very first minute of the DLC. Actually, wait, let\u2019s go back even further and give the DLC some credit. Start with the trailer for the DLC, which features its own glitzy Bond theme that\u2019s as cinematic as <em>007 First Light<\/em>\u2019s Lana Del Rey-sung title track. It\u2019s at least a sign that Build a Rocket Boy is investing in high production \u2014 no wait, scratch that. It\u2019s royalty-free music. Carry on.<\/p>\n<p>Upon loading the mission, you\u2019ll be met with a screen informing you that you cannot save at any point during <em>Blacklisted<\/em>, and you will lose all progress when you exit the game. That\u2019s a bizarre choice, but not a total inconvenience, because <em>Blacklisted <\/em>is over in less than an hour. If that sounds rather insubstantial for a big DLC, it\u2019s because Build a Rocket Boy\u2019s intent is that you\u2019ll play it over and over again to rack up a high score during a playthrough and reach the top of the leaderboards. (It is never clear at any point that you are amassing points until you reach the ending and are met with unexplained math.)<\/p>\n<p>The real red flag is in the DLC\u2019s opening cinematic, where a voiceover sets the stage. If it\u2019s not an AI voice reading the script, then the actor behind it deserves a Game Award for Best Performance. The robotic voice explains that the game\u2019s targets plan to meet at a hotel where they will \u201cagree a deal\u201d to create a fleet of drug-hauling drones. It\u2019s the first real indication that <em>MindsEye <\/em>isn\u2019t going to be redeemed here.<\/p>\n<p>And boy, oh boy, it sure isn\u2019t. Despite starring a new character with some vague parental drama, <em>Blacklisted <\/em>is classic <em>MindsEye <\/em>(derogatory). Half of the short DLC is spent driving from location to location while your handler drops exposition. When you\u2019re allowed to leave the car \u2014 you cannot exit your vehicle unless you\u2019ve reached your destination \u2014 you\u2019re left to engage in some very light and linear stealth action. Snipe a target after picking them out of a crowd with a drone, infiltrate a warehouse to find some intel on your next hit, and disguise your way into a party just like Agent 47. Everything here is Hitman 101, but in short scenes that hardly have any time to build on <em>MindsEye<\/em>\u2019s perfectly servicable third-person shooting.<\/p>\n<p><em>Blacklisted <\/em>wants to trick you into thinking that it\u2019s an immersive sim, but it\u2019s not fooling anyone. The world is entirely unreactive, and the story plays out in a linear fashion despite the fact that there are four endings to chase. If you walk into a hotel waving a gun around, the guards won\u2019t bat an eye. If you smash into a cop car while fleeing from the scene of an assassination, the cops will just leave you alone and continue on with their business. Nobody questions when Julia steals the identity of a popular DJ and shows up to the gig he\u2019s supposed to work in his signature mask. During the climactic final scene on a hotel rooftop, I accidentally blew my cover and ended up in a shootout with the guards. That seemed to lock me out of finishing the story. I had to jump off the roof and plummet to my death to reset. <em>With pleasure.<\/em><\/p>\n<div class=\"body-img landscape \">\n<div class=\"responsive-img  image-expandable  img-article-item\" style=\"padding-bottom:56.25%\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;Image: Build a Rocket Boy via Polygon&quot;\">\n<figure><picture><source media=\"(max-width: 480px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\"\/><source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\"\/><source media=\"(max-width: 1023px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\"\/><img width=\"1650\" height=\"928\" loading=\"lazy\" decoding=\"async\" alt=\"Julia Black stands on a roof in Mindseye.\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" src=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-julia-black-on-roof.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" class=\"img-brightness-opt-out\"\/>\n        <\/picture><small class=\"body-img-caption\">Image: Build a Rocket Boy via Polygon<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p> But who cares about any of that, right? That\u2019s not what we\u2019re here for. The whole appeal of <em>Blacklisted <\/em>is seeing one of the weirdest PR cycles in video game history build to a bizarre in-game crashout. Unfortunately, Gerhard is one hell of a marketer. <em>Blacklisted <\/em>isn\u2019t full of real documents showing evidence that <em>MindsEye <\/em>was sabotaged. The only real hint we get toward the real-life studio drama is Julia\u2019s handler rambling about how there is a mole within Meridian who stole data from the company. The language matches what Benzies has said about Build a Rocket Boy, but it\u2019s hardly new insight that proves a conspiracy.<\/p>\n<p>Like a Taylor Swift album, there are at least some not-so-subtly-coded references to real people. In the mission where you have to steal a DJ\u2019s identity, the dialogue calls out a shady agency called Ritual Network. That\u2019s also the name of a real company, which Gerhard previously suggested was behind the alleged <em>MindsEye <\/em>smear campaign. The mission has you abducting an annoying masked influencer, which could be read as a nod to content creator Cyberboi. Gerhard previously suggested that the YouTuber had been paid by Ritual Network to smear <em>MindsEye<\/em>, which Cyberboi denies.<\/p>\n<p>Like <em>MindsEye <\/em>itself, all of this is painfully stupid. <em>Blacklisted <\/em>is a petty diss track that hardly delivers any substantial bars; imagine if Kendrick Lamar spent the entirety of \u201cNot Like Us\u201d complaining about Drake\u2019s shoes. It reeks of desperation, coming across as Build a Rocket Boy trying to turn controversy into a juicy tabloid story that will sell copies of the game. (Notably, the free update comes alongside a price cut for the base game. Convenient!)<\/p>\n<div class=\"body-img landscape \">\n<div class=\"responsive-img  image-expandable  img-article-item\" style=\"padding-bottom:56.25%\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;Image: Build a Rocket Boy via Polygon&quot;\">\n<figure><picture><source media=\"(max-width: 480px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\"\/><source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\"\/><source media=\"(max-width: 1023px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\"\/><img width=\"1650\" height=\"928\" loading=\"lazy\" decoding=\"async\" alt=\"Julia Black takes down an enemy in MindsEye.\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" src=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/04\/mindseye-blacklisted-stealth-takedown.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" class=\"img-brightness-opt-out\"\/>\n        <\/picture><small class=\"body-img-caption\">Image: Build a Rocket Boy via Polygon<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p> I\u2019d find the situation a lot funnier if the studio wasn\u2019t embroiled in very real labor issues. The studio has reportedly laid off hundreds of developers since last June, all while pinning <em>MindsEye<\/em>\u2019s failure on \u201ccorporate espionage.\u201d Some of the studio\u2019s remaining staff members have sued the studio, alleging that Build a Rocket Boy\u2019s bosses placed surveillance software on their devices. The studio isn\u2019t exactly in a position to turn its situation into a pithy video game farce.<\/p>\n<p>The direction hasn\u2019t done much to make <em>MindsEye <\/em>any better, either. Beyond the poor stealth gameplay, <em>Blacklisted <\/em>is a technical mess even on PlayStation 5 Pro. I experienced frequent framerate dips and temporary freezes during shootouts. The DLC\u2019s low-quality voice acting only adds to the sense that <em>MindsEye <\/em>stands to get worse as Build a Rocket Boy turns the shooter into a place for it to monetize its conspiratorial rants. Even covering <em>Blacklisted <\/em>feels like I\u2019m doing the company\u2019s job for it by making it sound like a \u201cso bad it\u2019s good\u201d guilty pleasure that you simply have to play for yourself.<\/p>\n<p>Whether or not you want to satisfy your morbid curiosity is up to you, but <em>Blacklisted <\/em>isn\u2019t worth the attention it begs for. It\u2019s a lifeless stealth mission littered with a few Easter eggs that YouTubers can make videos about. The only one sabotaging Build a Rocket Boy at this point is its leadership.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.polygon.com\/mindseye-blacklisted-dlc-impressions\/\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a few ways to deal with a bad video game launch. Some studios dedicate themselves to rehabilitating a bad game they still believe&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[21571,5788,19121,3259,21570,21572,21573],"class_list":["post-48226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-blacklisted","tag-controversial","tag-desperate","tag-dlc","tag-mindseyes","tag-publicity","tag-stunt","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/48226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48226"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/48226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/48227"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}