{"id":48013,"date":"2026-04-28T10:23:48","date_gmt":"2026-04-28T02:23:48","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=48013"},"modified":"2026-04-28T10:23:48","modified_gmt":"2026-04-28T02:23:48","slug":"job-rotations-robot-trials-how-these-shape-the-way-staff-dream-up-sentosas-future","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=48013","title":{"rendered":"Job rotations, robot trials: How these shape the way staff dream up Sentosa\u2019s future"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\"><a href=\"https:\/\/www.straitstimes.com\/tags\/best-employers-2026?ref=inline-article\" rel=\"noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\"><b><i>Read more about Singapore\u2019s Best Employers 2026 here.<\/i><\/b><\/span><\/a><\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Every morning, as the staff bus takes Mr Thaddeus Chew and his colleagues across the Sentosa Gateway to the island, the speed limit drops to 50kmh. Mr Chew has experienced it more than a thousand times, and still, each time, he feels a quiet sense of anticipation as the island comes into view.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIt puts you in a good place to start the day,\u201d he says.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">As senior assistant director in the experience development division at <a href=\"https:\/\/www.sentosa.gov.sg\/?ref=inline-article\" rel=\"nofollow noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">Sentosa Development Corporation (SDC)<\/span><\/a>, Mr Chew is helping to determine what the island will look like for the next generation \u2013 a task that requires thinking not in quarters or years, but in decades.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The 38-year-old is one of the key figures in SDC\u2019s work on the Greater Sentosa Master Plan, a long-horizon effort to integrate Sentosa and Brani Island into an elevated leisure destination.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cWe are not just planning for today,\u201d he says. \u201cWe are envisioning what\u2019s to come for the next 20 to 30 years for the new Sentosa.\u201d\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">This kind of visionary planning, Mr Chew reflects, is possible only because of the breadth of experience he has accumulated across his 14 years at SDC. A marketing graduate, he joined in 2011, drawn by a passion for tourism, and has since moved through six job rotations in the company, spanning strategy, business and project management.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cThe perspectives you gain are so different,\u201d he says of his job rotations. \u201cUnderstanding what keeps the operations team up at night, versus how to develop strategies at a broader level, is the kind of exposure that shapes how you think.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">A stint at subsidiary Mount Faber Leisure Group (MFLG) gave him a commercial operator\u2019s perspective. There, he oversaw projects from concept to construction, including SkyHelix Sentosa and the Central Beach Bazaar, both part of Sentosa\u2019s wider offering, which attracts millions of visitors each year.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">SDC functions as the promoter, developer and operator of Sentosa, which accounts for some 20 per cent of Singapore\u2019s tourism workforce. It operates across 14 specialised divisions.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Here, staff are involved not just in policy and planning, but also in decisions that directly affect operations, revenue and visitor experience.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">At the 10-year mark of his career, Mr Chew was jointly sponsored for an Executive Master of Business Administration at Singapore Management University by MFLG and SDC. He completed the full-time programme while raising two young children and expecting a third.<\/p>\n<p>\u201cMy bosses and teammates were very understanding. They gave me peace of mind to study,\u201d he says. \u201cThe modules can get quite stressful, but that support really helped me focus.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">It is this long-term investment in people that has helped <a href=\"https:\/\/www.straitstimes.com\/tags\/best-employers-2026?ref=inline-article\" rel=\"noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">earn SDC a place among Singapore\u2019s 250 best employers<\/span><\/a>, <a href=\"https:\/\/www.straitstimes.com\/best-employers-singapore-2026?ref=inline-article\" rel=\"noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">as ranked by global research firm Statista in collaboration with The Straits Times.<\/span><\/a><\/p>\n<figure class=\"landscape inline-media-wrapper\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/4f457890c499ccf753a89ac334fe7760e18a6c09649a3c6d4cfe10b16bc82a5a?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/4f457890c499ccf753a89ac334fe7760e18a6c09649a3c6d4cfe10b16bc82a5a?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/4f457890c499ccf753a89ac334fe7760e18a6c09649a3c6d4cfe10b16bc82a5a?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/4f457890c499ccf753a89ac334fe7760e18a6c09649a3c6d4cfe10b16bc82a5a\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/4f457890c499ccf753a89ac334fe7760e18a6c09649a3c6d4cfe10b16bc82a5a\" alt=\"thaddeus-chew-greater-sentosa-master-plan-best-employers-2026\" class=\"aspect-landscape flex items-start shrink-0 object-cover landscape article-landscape mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Drawing on cross-functional experience from his job rotations, Mr Chew (centre) brings both insight and passion to shaping Sentosa\u2019s future.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: SENTOSA DEVELOPMENT CORPORATION<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Across the office, Ms Aileen So embodies the younger energy SDC is channelling into its workforce. The 26-year-old executive in operations planning and development interned with SDC\u2019s sustainability team before taking up a full-time role after graduating with an engineering degree.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">During a major oil spill that affected Sentosa\u2019s beaches in June 2024, Ms So served as secretariat for the incident management team, coordinating daily situation reports across more than 700 personnel from agencies, contractors and volunteer groups.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The swift response saw the beaches reopen two weeks ahead of schedule, allowing both beachfront businesses to operate fully and guests to enjoy the natural beauty of the shores once more.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIn operations, we are not just desk-bound. We go off-site to understand the guest experience,\u201d says Ms So. \u201cWe definitely want to know what we can do better to connect the dots and drive meaningful change across the organisation.\u201d<\/p>\n<figure class=\"landscape inline-media-wrapper\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/b8cc5f9e473feede4e6f8003c9e3924b1df44bf485f03a211941e9a0e238899f?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/b8cc5f9e473feede4e6f8003c9e3924b1df44bf485f03a211941e9a0e238899f?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/b8cc5f9e473feede4e6f8003c9e3924b1df44bf485f03a211941e9a0e238899f?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/b8cc5f9e473feede4e6f8003c9e3924b1df44bf485f03a211941e9a0e238899f\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/b8cc5f9e473feede4e6f8003c9e3924b1df44bf485f03a211941e9a0e238899f\" alt=\"aileen-so-greater-sentosa-master-plan-best-employers-2026\" class=\"aspect-landscape flex items-start shrink-0 object-cover landscape article-landscape mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div><figcaption class=\"mobile:mx-16 tablet:mx-00 flex flex-col gap-08 py-16 desktop:pb-24\">\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Ms Aileen So (centre) is part of a younger generation contributing to the island\u2019s evolving vision.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">PHOTO: SENTOSA DEVELOPMENT CORPORATION<\/p>\n<\/figcaption><\/figure>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Ms So was also one of the key leads in a trial of fully autonomous road-sweeping robots. These electric, driverless machines use sensors and intelligent navigation to clean outdoor routes without human intervention, reducing manual sweeping effort by around 20 per cent to 30 per cent.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Her work extends to using predictive data analytics for crowd management and trialling drone video analytics to deploy manpower more precisely during large-scale events like the annual New Year\u2019s Eve countdown.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Amid the demands of the role, there are quieter moments. On some evenings, she photographs the hornbills that glide between the trees outside her office and sends the pictures to friends.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Likewise, on his days off, Mr Chew sometimes takes his children for a ride on the cable car. Even during his downtime, he admits he cannot quite stop himself from noticing how guest experiences could be improved. And his wife has learnt to catch him at it, too.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cShe always tells me, \u2018Hey, you\u2019re not working on weekends\u2019,\u201d he says. \u201cBut I think that level of awareness and seeing what could be better shows how much I genuinely care about making every visitor\u2019s experience better.\u201d\u00a0<\/p>\n<figure class=\"default inline-media-wrapper\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/02345fe2002ccda3b9cf8332ad9522f3a298f8861bf044df86204f440f564887?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/02345fe2002ccda3b9cf8332ad9522f3a298f8861bf044df86204f440f564887?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/02345fe2002ccda3b9cf8332ad9522f3a298f8861bf044df86204f440f564887?w=763\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/02345fe2002ccda3b9cf8332ad9522f3a298f8861bf044df86204f440f564887\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/02345fe2002ccda3b9cf8332ad9522f3a298f8861bf044df86204f440f564887\" alt=\"sentosa-logo\" class=\"aspect-default flex items-start shrink-0 object-cover default article-default mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/picture><\/div>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.straitstimes.com\/singapore\/jobs\/sentosa-job-rotations-robot-trials-shape-way-staff-dream-up-island-singapore-best-employers-2026\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read more about Singapore\u2019s Best Employers 2026 here. Every morning, as the staff bus takes Mr Thaddeus Chew and his colleagues across the Sentosa Gateway&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-48013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/48013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48013"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/48013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/48014"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}