SINGAPORE – The Coffee Bean & Tea Leaf Singapore will be saying hello to Hello Kitty and friends from May, thanks to a Singapore-exclusive licensing partnership with Sanrio Southeast Asia. <\/p>\n
The coffee chain announced the collaboration on April 27, which will see a series of specially designed, limited-edition merchandise and drinkware inspired by Hello Kitty and her friends released in multiple phases across 2026 and 2027.<\/p>\n
The first release under the collaboration is the Hello Kitty ribbon mug set, which features four ceramic 350ml mugs. <\/p>\n The Hello Kitty Ribbon Mug Set, which features four ceramic 350ml mugs, will cost $29.90. <\/p>\n PHOTO: THE COFFEE BEAN & TEA LEAF<\/p>\n<\/figcaption><\/figure>\n The set will cost $29.90, and can be purchased at all The Coffee Bean & Tea Leaf stores islandwide, except at Marina Bay Sands, from May 1.<\/p>\n Ms Lin Chien Chien, the chain\u2019s managing director, said: \u201cHello Kitty has been a cultural icon across Asia for generations, and the Sanrio family of characters holds a special place in the hearts of fans everywhere. This partnership lets us bring that joy into our stores – through familiar favorites and fresh, exciting merchandise inspired by the wider Sanrio world.\u201d<\/p>\n Updates on other upcoming releases will be available on the chain\u2019s website and social media channels. <\/p>\n In 2026, other coffee chains also saw collaborations with various brands. In March, Starbucks brought the magical world of Harry Potter to Singapore\u2019s shores, while Luckin Coffee had a tie-up with Finnish fairytale franchise Moomin.<\/p>\n<\/picture><\/div>