{"id":47324,"date":"2026-04-25T15:49:35","date_gmt":"2026-04-25T07:49:35","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=47324"},"modified":"2026-04-25T15:49:35","modified_gmt":"2026-04-25T07:49:35","slug":"how-viral-ube-drinks-and-desserts-are-taking-over-south-korean-cafes","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=47324","title":{"rendered":"How viral ube drinks and desserts are taking over South Korean cafes"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/04\/24\/cd06e201-bb08-42c2-b004-9f233da65c8c_41092a86.jpg?itok=vFVRcKX4&amp;v=1777020373\" \/><\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The root crop, also known as purple yam and commonly exported from the Philippines, is turning up in everything from creamy desserts to colourful drinks as its popularity spreads worldwide.<\/p>\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">Ube first went viral for its visual appeal as it gives off a distinct violet hue when added to desserts and drinks, taking the place of the long-reigning green of <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">Japan\u2019s matcha<\/span>.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The starchy tuber is now a mainstay in major grocery stores worldwide, with brands in the United States, Japan and China cashing in on the purple trend.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">With its mildly sweet, nutty flavour, ube has become a go-to ingredient thanks to the broad appeal of its simple yet familiar taste.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">While South Korea has long incorporated sweet potatoes or taro into desserts like cakes and pies, ube\u2019s striking colour offers a visual appeal perfectly suited to the Instagram generation.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/lifestyle\/food-drink\/article\/3351302\/how-viral-ube-drinks-and-desserts-are-taking-over-south-korean-cafes?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The root crop, also known as purple yam and commonly exported from the Philippines, is turning up in everything from creamy desserts to colourful drinks&#8230;<\/p>\n","protected":false},"author":1,"featured_media":47325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[738,2520,874,498,5246,21326,810],"class_list":["post-47324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-cafes","tag-desserts","tag-drinks","tag-korean","tag-south","tag-ube","tag-viral","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/47324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47324"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/47324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/47325"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}