{"id":46722,"date":"2026-04-23T10:29:39","date_gmt":"2026-04-23T02:29:39","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=46722"},"modified":"2026-04-23T10:29:39","modified_gmt":"2026-04-23T02:29:39","slug":"as-clementi-mall-changes-hands-residents-worry-over-dwindling-diversity","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=46722","title":{"rendered":"As Clementi Mall changes hands, residents worry over dwindling diversity"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">SINGAPORE \u2013 A home-grown bakery that has been selling its cakes, confections and cookies at The Clementi Mall for the last nine years might soon close when its lease runs out in end-2026.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The bakery\u2019s owner is concerned that <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/business\/property\/elegant-group-entity-buys-the-clementi-mall-for-809-million\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:the heartland mall\u2019s new owner,;itc:0;sec:content-canvas\" class=\"link \">the heartland mall\u2019s new owner,<\/a> property firm Elegant Group, will ask for higher rent that he will not be able to afford.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">When he recently negotiated the renewal of his lease, the mall\u2019s new owner asked for more than $10,000 \u2013 a 55 per cent fee hike.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The bakery owner, who asked not to be identified out of concern that it might jeopardise future rental negotiations, managed to get this down to a roughly 25 per cent increase, but was offered only a six-month lease extension.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This expires at the end of 2026.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cBefore Elegant Group took over as landlord, rental increases did happen, but they were generally at a reasonable and manageable rate, between 5 per cent and 10 per cent,\u201d said the owner.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Elegant Group, linked to Guangzhou-based conglomerate Grantral Group, has been acquiring retail malls here. <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/business\/companies-markets\/the-clementi-mall-sale-property-firm-elegant-group-and-the-family-behind-it\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:The Clementi Mall is its sixth acquisition;itc:0;sec:content-canvas\" class=\"link \">The Clementi Mall is its sixth acquisition<\/a>, adding to a portfolio which includes adjacent Grantral Mall @ Clementi.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This example illustrates how a recent influx of foreign investors and businesses is changing Singapore\u2019s retail landscape, with local businesses concerned that they will be pressured by rising rents.<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Changing tenant mix<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Mr David Hoe, the area\u2019s MP, raised these concerns in Parliament. <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/singapore\/politics\/competition-watchdog-ccs-will-step-in-if-consumer-welfare-is-compromised-low-yen-ling\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:In January, he asked the Government;itc:0;sec:content-canvas\" class=\"link \">In January, he asked the Government<\/a> whether it has assessed the impact of the sale of The Clementi Mall on the diversity of the area\u2019s commercial offerings.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Mr Hoe told The Straits Times that his residents who visit the mall for daily needs are worried about local brands being displaced.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">He pointed out that this might affect Muslim residents\u2019 dining options in the future and said Singapore needs to develop a guiding framework to shape outcomes when local malls are acquired, so that they continue to cater to the diverse needs of Singapore\u2019s multiracial society.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Without such a framework to check market forces, this could be challenging, said Mr Hoe.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">These concerns have arisen because of how Grantral Mall @ Clementi has changed since Elegant Group\u2019s purchase of the mall in 2016.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Mr Mohamed Jameel, who runs a money changer in Grantral Mall @ Clementi, said more mainland Chinese stores, including eateries and a supermarket, have entered the mall in recent years.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In 2025, his shop was asked to move to a new unit. The third-generation owner of HRBS Money Changer, a tenant of 15 years, said the landlord then allocated the previous space to an existing Chinese food and beverage tenant.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"More mainland Chinese stores, including eateries and a supermarket, have opened at Grantral Mall @ Clementi since property firm Elegant Group acquired the mall in 2016, say shopkeepers.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/3ckeFseQvChBlTK0UuPbMA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/straits_times_442\/aa956afcf0466523d87a6962babc0b98\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><default:path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/default:svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>More mainland Chinese stores, including eateries and a supermarket, have opened at Grantral Mall @ Clementi since property firm Elegant Group acquired the mall in 2016, say shopkeepers.<\/p>\n<p><span>(ST PHOTO: AZMI ATHNI)<\/span><\/div>\n<\/figcaption><\/figure>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Rising rents<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While Mr Mohamed\u2019s outlet has been spared major rental hikes, the plight of some neighbourhood tenants like the bakery owner in The Clementi Mall makes him anxious.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe heard rental has increased on that side for both old and new tenants. We\u2019re worried it will happen here too because it\u2019s under the same group,\u201d said Mr Mohamed, 51.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">According to Realis data, median rents for retail units in Commonwealth Avenue West, where The Clementi Mall and Grantral Mall @ Clementi are located, rose by 29 per cent from 2022 to 2025, compared with 14 per cent islandwide.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The steeper spike in Clementi\u2019s retail rents is driven in part by a surge of mainland Chinese businesses in the area, said Mr Alan Cheong, executive director of research and consultancy at Savills Singapore.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">He added that these stores \u2013 primarily F&amp;B outlets \u2013 are drawn to the area because of its high concentration of Chinese nationals, who are mostly students or graduates of local universities in the west.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Mr Ng Pit Hann, owner of 2020 Vision Optometrists, said about half of the customers at his Grantral Mall @ Clementi store are Chinese nationals, compared with just 10 per cent at his other heartland outlets.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cIt might be a good thing that the Chinese shops come in, as they may bring more customers to the malls. Anyway, for spectacles shops like us, (the landlord) might not charge very high rents because they might want to keep at least one such store,\u201d the 46-year-old said.<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Concerned residents<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Clementi residents said they are concerned that Elegant Group\u2019s recent takeover of The Clementi Mall could lead to changes to their shopping and dining options, such as a decline in halal shops.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Several residents said that as it stands, halal food options in the area are limited, especially after a halal-certified foodcourt in The Clementi Mall closed in 2025.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cThe tenant mix in Grantral Mall is not that diverse&#8230; We\u2019re concerned The Clementi Mall will end up the same,\u201d said financial adviser Karen Ang, 47.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Retiree Bala Vellu, 80, visits Clementi several times a week because he enjoys the variety offered by the area\u2019s HDB shops and The Clementi Mall, and hopes foreign brands do not take the place of local shops.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cEven though I like the Chinese food, there\u2019s no point having so much of one kind of thing in a place. You don\u2019t want to be eating the same flavours all the time,\u201d he said.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Both Grantral Mall @ Clementi (left) and The Clementi Mall are now owned by Elegant Group, which is linked to Guangzhou-based conglomerate Grantral Group.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/8K8iB.vs8je.u2zH45hbvg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/straits_times_442\/84cca6ae1b9e8263d28c111b433523d2\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><default:path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/default:svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>Both Grantral Mall @ Clementi (left) and The Clementi Mall are now owned by Elegant Group, which is linked to Guangzhou-based conglomerate Grantral Group.<\/p>\n<p><span>(ST PHOTO: AZMI ATHNI)<\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Asked about these concerns, Elegant Group said it intends for both its Clementi malls to complement each other to serve the daily needs of residents and visitors to the area, including students.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The group\u2019s spokesperson added that owning both malls allows the group to optimise tenant mix across the precinct, reduce internal competition, and negotiate better with anchor tenants.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">For instance, the firm plans to introduce more brands to attract younger shoppers from the new flats and condominiums being built in Clementi, said the spokesperson.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The firm, which also has in its portfolio <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/business\/companies-markets\/uol-sells-kinex-mall-in-tanjong-katong-for-375-million\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:the Kinex mall in Paya Lebar;itc:0;sec:content-canvas\" class=\"link \">the Kinex mall in Paya Lebar<\/a> and<a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/singapore\/refurbished-tanjong-katong-complex-to-re-open-by-2029-as-tender-for-site-awarded\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Tanjong Katong Complex;itc:0;sec:content-canvas\" class=\"link \"> Tanjong Katong Complex<\/a>, said it will curate the offerings of its malls to suit the needs of the surrounding community.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe monitor closely our tenants\u2019 performance and observe for any shifts in consumer preferences, and retail or lifestyle trends. We will proactively adjust the tenant mix as and when required,\u201d said the spokesperson.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In end-January, CapitaLand Investment (CLI) said it would take a minority stake in The Clementi Mall and provide it with real estate advisory services. This came several weeks after concerns were raised in Parliament about the diversity of tenants and consumer choice in heartland malls.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Welcoming the move, Mr Hoe told ST he believes CLI\u2019s involvement will help The Clementi Mall better cater to the needs of residents with a varied tenant mix, given the group\u2019s experience in running heartland malls.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But local businesses said more intentional support is needed for them to thrive.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Clementi Mall bakery owner said it has become increasingly difficult for home-grown brands to survive, citing the cost of rent, manpower and utilities.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cFor local businesses to continue contributing to the mall\u2019s character and community, there needs to be more stability, fairness, and support from landlords.\u201d<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Why foreign businesses are coming<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Several foreign businesses said they chose to expand in Singapore because its majority Chinese population has similar consumer preferences to mainland China, making it a gateway towards further overseas expansion.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Singaporean realtor Aric Lim, who specialises in mainland Chinese clients, said Singapore is also an appealing location because it is a financial safe haven with a very stable market.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe have relatively low taxes compared with many other countries. We also have no inheritance or capital gains tax,\u201d he said, adding that Singapore has various incentives to attract foreign investors.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Huttons Asia group district director said many of his clients first set up family offices in Singapore, moving funds and assets here before setting up businesses to integrate into society.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While rents across Singapore are increasing, Mr Lim said numbers are rising faster in areas where wealthier foreign brands are moving in, putting local businesses at risk of being priced out.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">On top of high rents, some landlords require tenants to fork out several months\u2019 worth of rental deposits upfront.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cLocal businesses that are well-established brands might be able to do that, but for the rest, like a small business outfit, it would be very hard,\u201d said Mr Lim.<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Battle-hardened brands<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The arrival of foreign brands has sharpened competition in what is already <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/singapore\/rising-rents-put-the-squeeze-on-small-businesses-should-the-government-do-more?ref=more-on-this-topic\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:a challenging retail landscape;itc:0;sec:content-canvas\" class=\"link \">a challenging retail landscape<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Mr Jaden Wu, director and co-owner of restaurant chain Yuen Kee Dumpling, said he aims to open 80 stores in Singapore within three years.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Guangzhou-based brand currently operates 27 outlets here, since entering the Singapore market 1\u00bd years ago.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">One of Mr Wu\u2019s most popular outlets is a restaurant in the HDB area a few blocks from Grantral Mall @ Clementi.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cOur core corporate mission is to bring <a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/life\/food\/new-brands-draw-diners-with-freshly-made-dumplings-open-kitchens-and-regional-chinese-flavours\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Chinese dumpling culture;itc:0;sec:content-canvas\" class=\"link \">Chinese dumpling culture<\/a> to the whole world,\u201d he said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe want to embed ourselves and hope to become like local brands that Singaporeans love to eat, so that when they think of eating dumplings, they think of Yuen Kee.\u201d<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Yuen Kee Dumpling, which has opened 27 outlets here in the span of 1\u00bd years, recently launched a new outlet in a Housing Board shop unit at Marine Parade in March.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/LahFrMGWyfT6i.OFNRMXjQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/straits_times_442\/8b6709f75e9943b0e72b3f429fc279e3\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><default:path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/default:svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>Yuen Kee Dumpling, which has opened 27 outlets here in the span of 1\u00bd years, recently launched a new outlet in a Housing Board shop unit at Marine Parade in March.<\/p>\n<p><span>(ST PHOTO: LIM YAOHUI)<\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Yuen Kee recently opened one of its latest outlets \u2013 a two-storey Housing Board shop unit in Marine Parade \u2013 on March 25.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The brand has signed a 10-year lease there at $18,000 a month, Mr Wu said, adding that the rent was affordable given the area\u2019s high foot traffic.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Another Chinese business owner said Chinese brands that come to Singapore are battle-hardened \u2013 they have survived the tough competition back home and have come here with tested business models.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Health snack store Eighteen Plum\u2019s co-director Tina Ye said: \u201cWe want to beat our main competitors here too and cement our presence.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The brand, which runs 300 stores in China, opened eight here in a year, and wants to have 25 to 30 Singapore outlets by 2030.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The store\u2019s other co-director, Ms Sammi Wang, told ST that since opening its maiden store in Plaza Singapura, all her other outlets were launched in response to invitations by different mall operators.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Both Yuen Kee and Eighteen Plum said Singaporeans have, over time, developed a taste for their food after they made adjustments for local palates.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Yuen Kee\u2019s Mr Wu said Singaporeans now make up 70 per cent of his customer base, compared with 30 per cent when it first opened.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Singapore is the Guangzhou-based chain\u2019s first stop in South-east Asia, and Mr Wu said the brand spent a month studying and adapting its products to Singaporean taste buds to achieve this outcome.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Ms Wang from Eighteen Plum made similar adjustments.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">When asked about concerns of dwindling non-Chinese options, Ms Wang said that while her chain is not halal-certified, its products do not contain pork or lard and at least 30 per cent of her customers are Malay and Indian.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Health snack store Eighteen Plum has opened eight outlets here in a year, including one at imall, a new shopping complex in Marine Parade that opened in May 2025.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/FzZTAebnN6l.fMVyE.gdGA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/straits_times_442\/481c4f82da1733b6b90cc7daabe96afa\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><default:path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/default:svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>Health snack store Eighteen Plum has opened eight outlets here in a year, including one at imall, a new shopping complex in Marine Parade that opened in May 2025.<\/p>\n<p><span>(ST PHOTO: LIM YAOHUI)<\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Some of these business owners also have personal reasons for making investments in Singapore.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Yuen Kee\u2019s Mr Wu and Eighteen Plum\u2019s Ms Wang, who both came to Singapore in 2024, said they plan to apply to be permanent residents (PRs).<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the long run, Ms Wang hopes to live in Singapore with her husband \u2013 a PR who has worked here as an engineer for two decades.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Ms Ye, Eighteen Plum\u2019s co-director who has been a resident here for 17 years and has acquired Singapore citizenship, said: \u201cSingapore\u2019s laws are fair and people are very friendly to foreigners.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI feel a sense of belonging here and want to contribute to the economy and society.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/www.straitstimes.com\/singapore\/as-clementi-mall-changes-hands-some-ask-whether-malls-are-losing-their-heartland-flavour?utm_source=b8f711c7d1&amp;utm_medium=cf-syn\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Source: The Straits Times \u00a9 SPH Media Limited. Permission required for reproduction;itc:0;sec:content-canvas\" class=\"link \">Source: The Straits Times \u00a9 SPH Media Limited. Permission required for reproduction<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-yga=\"{\" ylinkelement=\"\" href=\"https:\/\/subscribe.sph.com.sg\/promotions-listing\/?utm_campaign=yahoo_syndication&amp;utm_medium=syndication&amp;utm_source=yahoo&amp;utm_content=subscribelink-yahoo-endofarticle\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Discover how to enjoy other premium articles here;itc:0;sec:content-canvas\" class=\"link \">Discover how to enjoy other premium articles here<\/a><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/sg.news.yahoo.com\/clementi-mall-changes-hands-ask-210000008.html\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE \u2013 A home-grown bakery that has been selling its cakes, confections and cookies at The Clementi Mall for the last nine years might soon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":46723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-46722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/46722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46722"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/46722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/46723"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}