Keep Singapore Clean<\/span><\/a> 2026 campaign.<\/p>\nThe 30-second clip, which will run until December, aims to encourage shoppers, tenants and the wider community to adopt cleaner habits during mall visits.<\/p>\n
In addition to the video, visitors can look out for a roving exhibition with interactive stations tracing the Public Hygiene Council\u2019s (PHC) 15-year history.<\/p>\n
It will debut at Geneo in Singapore Science Park before moving to Sengkang Grand Mall from June 1 to 7, Tampines Mall from June 8 to 14, and Lot One Shoppers\u2019 Mall in Choa Chu Kang from June 15 to 21. <\/p>\n
And to mark SG Clean Day on June 28, an upbeat jingle encouraging shoppers to keep toilets clean will be broadcast simultaneously over the public address systems across 16 CapitaLand malls. <\/p>\n
These malls include Bedok Mall, Bugis Junction and Westgate in Jurong East.<\/p>\n
These initiatives are part of a one-year agreement between PHC and CapitaLand Investment (CLI), signed on April 19 at Geneo.<\/p>\n
\u201cAs spaces that welcome thousands of visitors daily, we recognise our role in shaping positive social norms and behaviours,\u201d said Mr Ervin Yeo, group chief strategy officer and chief executive officer for commercial management at CLI. <\/p>\n
\u201cThrough this collaboration, we aim to encourage simple yet impactful habits, so that together, we can create a more pleasant and hygienic environment for all,\u201d he added.<\/p>\n
Dr Christina Liew, PHC executive director, said malls are a key point of contact to reach large segments of the population, and the roving exhibition aims to help visitors \u201cunderstand how much effort was put into bringing Singapore to where it is today, and how much more we need to do\u201d. <\/p>\n
To mark its 15th anniversary, PHC also launched the Cleanliness Champions Relay \u2013 a month-long initiative in which 20 partners such as schools and companies will take turns as symbolic baton holders across 15 locations, organising clean-up activities around Singapore.<\/p>\n
The first leg was held at Kent Ridge Park on April 19, with subsequent activities planned in areas including Newton, Chua Chu Kang, Sengkang, West Coast Park and East Coast Park.<\/p>\n\n\nThe Public Hygiene Council launched the Cleanliness Champions Relay \u2013 a month-long initiative to mark its 15th anniversary.<\/p>\n
PHOTO: LIANHE ZAOBAO<\/p>\n<\/figcaption><\/figure>\n
A survey of 411 Singapore residents conducted in March by PHC found that 74 per cent of respondents aged 30 and above felt public spaces are cleaner today than they were 15 years ago. <\/p>\n
While many credited the Government (37 per cent) and cleaners (39 per cent), more than 99 per cent said sustained cleanliness depends on collective effort, including individual responsibility.<\/p>\n
Respondents also highlighted ongoing concerns. The top issues cited were dirty public toilets (69.8 per cent), improperly discarded food and drink packaging (58.9 per cent), and dirty tables at food courts, hawker centres and coffee shops (44 per cent).<\/p>\n
Speaking at the launch of the campaign, Coordinating Minister for Public Services Chan Chun Sing said Singapore\u2019s journey to becoming one of the world\u2019s cleanest cities was the result of deliberate, long-term effort, and did not happen by chance.<\/p>\n\n\nCoordinating Minister for Public Services and Defence Minister Chan Chun Sing (fifth from left) celebrating the Public Hygiene Council\u2019s 15th anniversary at Geneo in Singapore Science Park.<\/p>\n
PHOTO: LIANHE ZAOBAO<\/p>\n<\/figcaption><\/figure>\n
\u201cIt was the result of deliberate and strategic efforts championed by many of our founding leaders, including Mr Lee Kuan Yew,\u201d he said to about 200 guests at Geneo.<\/p>\n
Mr Chan, who is also Defence Minister, added that cleanliness is not just physical, but reflects \u201cthe kind of people and society we are and the aspirations we hold for the future\u201d.<\/p>\n
Singaporeans are stewards of their shared environment, and must recognise that \u201cthe spaces we inhabit are not ours alone\u201d, he said, noting that each generation has a duty to pass on a better Singapore to the next generation.<\/p>\n
Keeping Singapore clean also signals that the country values what it has and is committed to preserving it for future generations.<\/p>\n
He added that a reputation for cleanliness also shapes how the world perceives Singapore, and its ability to deliver.<\/p>\n
\u201cSingapore\u2019s reputation as a clean and well-organised city has shaped how the world perceives us. Investors and visitors alike see in our cleanliness a reflection of our meticulousness and ability to deliver on our promises,\u201d said Mr Chan.<\/p>\n
Keeping Singapore clean is also about personal responsibility and accountability, he said, noting that \u201cevery action that we take has consequences, and that we each have a role to play in shaping the future\u201d.<\/p>\n
Gongshang Primary School was one of several schools that took part in a PHC initiative in 2025, engaging all its 1,400 students, said principal Stella Kwan.<\/p>\n
One effort is a daily one-minute clean-up at the end of the school day, marked by a bell not for dismissal, but for students to tidy their own spaces.<\/p>\n
The habit has gone beyond the classroom. \u201cWhen they see litter on the floor, they pick it up. That\u2019s what we want them to carry into the community,\u201d she said.<\/p>\n<\/div>\n
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